Avianca will do #TodoParaEnamorarte

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Avianca will do #TodoParaEnamorarte, This is the concept of the new campaign and brand north launched on 18 April at the Avianca MRO in Rionegro, with the presence of the president of the company Hernán Rincón.

Leaving behind a few months that during the 2017 affected its image or put Avianca in the eye of public opinion, It seeks to make its customers fall in love with a new campaign that has as one of its main objectives to continue being the leading airline in Colombia and one of the most important in the region..

Avianca today operates at 107 destinations in America and Europe with an expansion plan that includes new routes to Munich, Chicago, Newark, Houston, Santa Cruz and Asuncion, all these from Bogota. further, routes to Boston and Orlando will also start from the San Salvador HUB, Orlando and Cordoba from Lima and a new route between La Paz and Cusco.

With the concept Everything to Fall in Love, the airline wants to reinforce its image as a legacy airline, offering a complete service, personalized and without surprises in your rates (as another of his campaigns says).

With the growing number of low-cost airlines, Avianca will seek to continue operating with the same concept throughout its history and thus, «evitar» tener que pensar en una transformación de su giro de negocio.

This is a commitment by the airline to be a world-class airline and we were invited to the launch event of this campaign.

#everythingtofallinlove

At the Avianca MRO at the José María Cordoba Airport in the city of Rionegro that serves the city of Medellín, the campaign was launched together with the main Avianca authorities as well as the Colombian press, international, clients and special guests.

Avianca has promoted a transformation through investment in fleet, new technologies, innovation and evolution. What's more, a transformation in service culture, where the passion that people feel for what they do, is reflected in attention.

https://youtu.be/lKaR5CdPliw

With a focused vision until the year 2020, the airline seeks to be the preferred Latin American airline for world travelers.

Digital

inside the campaign, Avianca points to digitization, to be a digital company that flies airplanes to provide an exceptional experience.

With wireless entertainment in your Airbus A318 fleet, customers will be able to access this system and enjoy movies from mobile devices, TV series and music.

Also in search of being pioneers in technology, Avianca implemented its first chatbot on Facebook Messenger called Carla, improvements to its website and a new version of its mobile application.

within this framework, in the next 2 months the airline will start testing an Airbus A320 to have Wi-Fi service in its fleet for the first time. This implementation process will take at least 2 years and will be installed in more than 80 airline-wide planes.

Service

To achieve campaign goals, For the airline, Customer Service and satisfaction at all levels of users are essential.

Here Avianca will maintain its full service concept, where customers do not pay extra for food, cabin luggage or in-flight entertainment.

The airline also highlights its VIP services, where an Executive Cabin on domestic and international flights with seats with greater comfort, special menu, amenity kit and VIP lounge around the world.

innovation

A fundamental point for the success of Avianca, he's in his fleet. That is why it has one of the most modern fleets in Latin America and recently began incorporating the newest Airbus family aircraft, the Airbus A320 and A321neo..

To keep customers satisfied, punctuality and safety is essential. For them, Avianca's MRO, the most modern in the region, It is equipped with the most advanced technology for major aircraft maintenance, repair of components and the training of experts in engineering and avionics processes.

Finally, at the Center of Operational Excellence – CEO, the airline trains its staff to the highest standards. This center has a School of Operations, Maintenance School, Flight simulators and the administrative areas of the Operations and business units of Avianca Cargo and Avianca Services.

El Airbus A321neo

Inside the launch event of the new campaign, Avianca officially presented the newest plane in its fleet.

With license plate N759AV, this A321neo has barely 6 months since it entered the active Avianca fleet. Your serial number is the MSN 7770 and is propelled by 2 motores LEAP-X1A32.

The characteristics of the new NEO version of the A321 are mainly in the engines (New Engine Option) that generate up to 25% fewer emissions than the nearest competition and up to 6% savings in fuel consumption. The rest, as well as cockpit, systems and sharklets stays the same.

The A321neo is a fundamental part of Todo Para Enamorarte, since in this a secondary campaign is launched that also seeks to make its internal client fall in love, their workers.

On this plane and on all the planes in the Avianca fleet, special plates will be installed with the names and positions of all the more than 19.000 employees working in all subsidiaries, except Argentina and Brazil, for now.

with this detail, Avianca will recognize the hard work of all its collaborators who are in charge of making customers fall in love every day.

An additional difference that the new NEOs have at Avianca is inside. Passenger seats have a new self-tilting design, USB ports and new individual LCD screens, which offers a new flight experience for customers.

This aircraft currently operates within Colombia exclusively, but in the next few weeks it will begin to fly to the United States, launch market for this product. Equally, In the coming weeks the first NEO model will arrive in Central America for the HUB of El Salvador.

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