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LATAM Pass continues to expand the benefits of its accumulation program miles and it also reaches the 45 million members.
With almost 45 million members in the region, LATAM Pass continues to strengthen its value proposition and strengthen its offer. So far this year, has implemented various actions for its partners that aim to provide them with greater benefits.
LATAM Pass Benefits
Among the benefits and updates, eliminated the trade-in service charge, which implies that they no longer pay the additional cost of tickets exchanged at short notice, in addition to expanding the coverage of the preferred contact center for members Gold and Gold Plus (previously only for the Elite category). At the same time, implemented improvements to the complimentary upgrade benefit, going from coupons to sections in and out of South America, making the process easier for members and preventing them from having to calculate how many coupons they need per flight.
What's more, Elite members with the longest track record were recognized. More of 700 Members received Lifetime Black and Lifetime Platinum lifetime statuses, depending on the number of years they have been feeling Platinum, Black or Black Signature from year 2000.
“We are very pleased to be able to offer an improved and expanded offer of benefits to all our members. LATAM Pass is designed so that everyone can access and enjoy the accumulation of miles and also the exchange of points from associated businesses to miles that are later transformed into tickets and accommodation”, Cristián Ortiz pointed out, CEO of LATAM Pass.
Regarding the performance of the new benefits, Cristián Ortiz says that “To date they have exchanged 3 millions of tickets without the exchange service charge, more of 900 one thousand Gold and Gold Plus members now have access to preferential contact, previously reserved only for Platinum members, Black y Black Signature, and we have received almost 140 “Thousands of applications for a cabin upgrade with the new model”.
Today LATAM Pass offers its members the option to redeem points from associated businesses for miles. This, additional to the accumulation of miles when purchasing at participating stores. A) Yes, frequent customers of the airline can accumulate miles on their daily purchases and take advantage of exclusive benefits and promotions for program members.
Frequent Traveler Awards
Recently, passengers who are enrolled in loyalty programs around the world recognized LATAM Pass at the Frequent Traveler Awards (FTA), where it won in the categories of Best Program of the Year and Best Customer Service 2023 from America.
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