Fráncfort – Germany, 18 May 2017. Star Alliance cumple 20 añthose of his foundationón. Two dérecords of “connect people and cultures” that today are celebrated with a strategy focused on technologyíto improve the travel experience of Alliance customers.
Para Jeffrey Goh, CEO of Star Alliance, “the aerosolsífounders had the visionón that the industryéarea needed in 1997, when they surprised the world with the announcement of creationón of Aerol's first global allianceídenies”. Hoy, esa visión that at the time was held by Air Canada, Lufthansa, Scandinavian Airlines, THAI y United; is supported by the operationón of 28 aerolímember that connect their travelers throughés de 1.300 destinations in 191 países and that keep the Alliance in its positionón largest global network.
The Alliance meets 20 añus with a robust and comprehensive network that operates 18.400 flights to día. This connectivity will continueá expandedégetting with the incorporationón of new routes and increase in frequencies in response to the growing demand of travelers.
Today díto and to face the new challenges of the market, the Alliance has changed its strategic focusélogical in dedicating itself not only to the expansionóN of the Network, but to offer a comprehensive experience to más de 14 million customers per year that connect between airímember companies during their travels.
To make it, has been located to the technologyídigital like the heartón of the strategy to allow passengers to be in control of their trip and personalize their journeys according toún your particular needs. “Offer an advanced digital experience to today's traveler within all airlinesímembers of the Alliance, constitutes the central pillar of our new strategic focuségic”, expresó Jeffrey Goh.
Star Alliance achieveá realize your goal throughés of the receiptén established IT hub that has allowed better integrationónumber of services back – end among the aerosolsíassociates. This infrastructure has allowed the Alliance, for instance, improve process reliability check in for multi-air itinerariesíline and ensure accreditationón rárequest frequent flyer miles accumulated in the program that the traveler prefers. Además, in the event that the user does not credit the miles at the time of his trip, you caná claim in itínea a través of your frequent flyer program website, aún if the miles were collected on a flight with another airlineíStar Alliance member company.
The luggage hub, the más recent IT hub project, entró in operation at the end of the 2016 to facilitate coordinationónumber of luggage between airímember airlines and specialized systems at airports. Today it processes on average five million of luggage messages by día; which allows the Aerolíto keep customers informed about the status of their suitcase and provide proactive updates.
Jeffrey Goh, CEO de Star Alliance, expresó what “The strategy consists of developing digital capabilities that can be used by our airlines.ímember companies to improve their own products; así can offer extended care to your frequent travelers even when you areán traveling with another airlineínews from red”.
Avianca, five toñus a Star Alliance
Five years ago Avianca was invited to be part of Aerol's global network.íneas más largest in the world that today reaches 98% from all over the planet. Since then, the compañíin the afternoonó the challenge of being the main Latin American quota of the Alliance in the regionón, to theí manage to connect to Américh Latina with the world.
Hoy, the compañía continúcontributing to Star Alliance's global strategy from its own strategic focuségic. proof of it, is the recent growth in its route network by becoming the first airlineíSouth American line arriving in Boston; in connecting to Bogotá with the capital of Uruguay (Montevideo) and in strengthening its offer from San Joséé of Costa Rica by launching direct flights to Ciudad de MéXico and San Pedro Sula (Honduras).
Además, Avianca joins the digital strategy it announcedó Star Alliance by implementing a series of initiatives that seek to digitize the company's processesñífor the customer travel experience. Carla, the first virtual bot of an airlineínea para Américh latina, la subsidyóiPad n for pilots and deploymentón of Wifi on aircraft are a sign of Avianca's effort to capitalize on technologyíto consolidate its leadership in Latin Americaérica.
“At Avianca we are proud to belong to Star Alliance, because as a global alliance we enjoy a positionón leadership in different markets that allows us to offer a transparent and high-quality service to our clients. The 28 aerolíAs members, we contribute to continue capitalizing on the international leadership of the Alliance, which in turn allows us to be world-class players in our respective markets.” concluyó Hernán Rinkón, CEO of Avianca Holdings.
About Star Alliance
The Star Alliance network was establishedó on 1997 like the true global alliance of aerolídirections to offer global reach, recognition and a transparent service to the international traveler. Your acceptanceón by the market has been recognized in several awards, including the Air Transport World Market Leadership Award and Best Airline Alliance both from Business Traveler Magazine and Skytrax.Las aerolínew members are: Adira Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zeland, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPT, Ethiopian Airlines, Eva Ari, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI y United. Total, The Star Alliance network currently offers más de 18.400 daily flights to 1.300 airports in 191 países.
