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frankfurt – Germany, 18 May 2017. Star Alliance cumple 20 years of its foundation. From the decades of “connect people and cultures” that today are celebrated with a strategy focused on technology to improve the travel experience of Alliance customers.
Para Jeffrey Goh, CEO of Star Alliance, “The founding airlines had the vision that the airline industry needed in 1997, when they surprised the world with the announcement of the creation of the first global airline alliance”. Hoy, that vision that Air Canada had at the time, Lufthansa, Scandinavian Airlines, THAI y United; is supported by the operation of 28 member airlines that connect their travelers through 1.300 destinations in 191 countries and that keep the Alliance in its position as the largest global network.
The Alliance meets 20 years with a robust and comprehensive network that operates 18.400 flights per day. Said connectivity will continue to expand with the incorporation of new routes and an increase in frequencies in response to the growing demand of travelers..
Today and to face the new challenges of the market, the Alliance has changed its strategic focus by dedicating itself not only to the expansion of the network, but to offer a comprehensive experience to the more than 14 million customers per year that connect between member airlines during their trips.
To make it, Digital technology has been placed at the heart of the strategy to allow passengers to be in control of their trip and customize their journeys according to their particular needs.. “To offer an advanced digital experience to today's traveler within all Alliance member airlines, constitutes the central pillar of our new strategic focus”, expressed Jeffrey Goh.
Star Alliance will be able to materialize its objective through the recently constituted IT hub that has allowed a better integration of services back – end between partner airlines. This infrastructure has allowed the Alliance, for instance, improve process reliability check in for multi-airline itineraries and ensure rapid accreditation of frequent flyer miles accumulated in the program that the traveler prefers. What's more, in the event that the user does not credit the miles at the time of his trip, you can claim them online through your frequent flyer program website, even if the miles were collected on a flight with another Star Alliance member airline.
The luggage hub, the latest IT hub project, came into operation at the end of 2016 to facilitate baggage coordination between member airlines and specialized systems at airports. Today it processes on average five million baggage messages per day; allowing airlines to keep customers informed about the status of their bag and provide proactive updates.
Jeffrey Goh, CEO de Star Alliance, expressed that “the strategy consists of developing digital capabilities that can be used by our member airlines to improve their own products; this way they can offer extended care to their frequent travelers even when they are traveling with another airline in the network”.
Avianca, five years in Star Alliance
Five years ago, Avianca was invited to be part of the world's largest global airline network that today reaches the 98% from all over the planet. Since then, the company assumed the challenge of being the main Latin American share of the Alliance in the region, in order to connect Latin America with the world.
Hoy, the company continues to contribute to the global strategy of Star Alliance from its own strategic focus. proof of it, is the recent growth in its route network by becoming the first South American airline to arrive in Boston; in connecting Bogotá with the capital of Uruguay (Montevideo) and in strengthening its offer from San José, Costa Rica by launching direct flights to Mexico City and San Pedro Sula (Honduras).
What's more, Avianca joins the digital strategy announced by Star Alliance by implementing a series of initiatives that seek to digitize the company's processes in favor of the customer's travel experience. Carla, the first virtual airline bot for Latin America, the provision of iPads for pilots and the implementation of Wi-Fi on aircraft are proof of Avianca's effort to capitalize on technology to consolidate its leadership in Latin America.
“At Avianca we are proud to belong to Star Alliance, As a global alliance, we enjoy a leadership position in different markets that allows us to offer a transparent and high-quality service to our clients.. The 28 member airlines contribute to continue capitalizing on the international leadership of the Alliance, which in turn allows us to be world-class players in our respective markets,” concluded Hernán Rincón., CEO of Avianca Holdings.
About Star Alliance
The Star Alliance network was established in 1997 as the true global airline alliance to offer global reach, recognition and a transparent service to the international traveler. Its acceptance by the market has been recognized in several awards, including the Air Transport World Market Leadership Award and Best Airline Alliance both from Business Traveler Magazine and Skytrax. Member airlines are: Adira Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zeland, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPT, Ethiopian Airlines, Eva Ari, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI y United. Total, the Star Alliance network currently offers more than 18.400 daily flights to 1.300 airports in 191 countries.
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