✈️ Exclusive Benefits for Readers
Verified codes to save on your next trip.
The 12 July LATAM Market arrives in Ecuador and with this a new way of rebuilding flying for LATAM Ecuador on its domestic flights, that seeks to reduce the prices of its tickets between a 20% and 40%.
under the campaign #Librevolador, LATAM Airlines Ecuador begins a new stage of its domestic flights in Ecuador, which officially started the 6 april 2009, marking a before and after for Ecuadorian aviation, since then it has made a difference with lower rates than the competition. Now, under a new framework and greater challenges in a market that seeks to recover after 2 years of demand reduction, the LATAM group has gradually launched the so-called LATAM Market, where Colombia was the first country to implement it and Ecuador the penultimate.
flight report: San Cristóbal to Guayaquil trying the LATA Market.
Mercado LATAM has the idea of offering local products on domestic flights of each airline subsidiary, entering a kind of low cost modality, in order to compete with the growing formation of new airlines of the low or ultra low cost line. With Mercado LATAM they also premiere in Ecuador 4 new fare families:
In a few days @LATAM_ECU launches a new way to fly in #Ecuador cheaper and easier. Here I advance details of the concept #libreVOLADOR ✈ pic.twitter.com/HcYG8huqcf
— Nicholas Larenas ✈️ (@n_larenas) July 3, 2017
These rates called Promo, Light, Plus and Top offer each traveler a range of benefits, advantage, restrictions and benefits, Sure, you pay more, the airline will give you more.
Promo: Includes a carry-on piece of maximum eight kilos and randomly assigned seat. The passenger can buy baggage in the hold. Does not include choice of seat, preferred seat, changes and returns and accumulation of kilometers Latam Pass. This rate will only be available when promotions are launched.
Light: Includes one piece of hand luggage weighing up to eight kilos, randomly assigned seat and accumulation of Latam Pass kilometers. The passenger will be able to buy checked baggage, choice of seat and preferred seat. Does not include changes or returns.
Plus: Includes a maximum hand piece of eight kilos; one piece of hand luggage maximum 23 kilos; Seat selection; accumulation of kilometers Latam Pass.
Top: Includes one piece of hand luggage weighing up to eight kilos; two pieces of hold baggage 23 kilos each; seat selection and preferred seats; exchange and refunds without fines; and accumulation of Latam Pass kilometers.
With the entry into service of these new rates, travelers accustomed to flying with LATAM on domestic flights such as Quito, Guayaquil, Cuenca, Galapagos (Baltra and San Cristobal), they must be attentive to the restrictions of each rate (some do not accumulate LATAM Pass Kilometers), but above all, know that the most basic fares do not include checked baggage, something that was normal until now in all airline fares, and they will have to pay more for carrying luggage in the hold, but the benefit of a carry-on bag in the cabin is maintained.
Too, take into account that the price of the ticket, as in any airline, It will depend on the anticipation of the purchase of the same. The closer to the date of travel, it is almost certain that you will pay more if you buy with time.
As now you will pay only for the services that interest you, for instance, if you go one day to Guayaquil, Why pay more for the service of a suitcase in the hold that you will never use?. That is why now you personalize your trip and if you want to carry suitcases, you pay what is fair and necessary, as detailed:
Eye to detail of the anticipation of the suitcase, if you buy it from 0 a 3 hours before it will cost you more, so don't forget to do it or anticipate your needs, Sure, if you want to save money.
further, LATAM Ecuador proposes a series of recommendations before traveling, how to measure your personal luggage in the cabin that meets the maximum measurements and weight together with your personal item, don't forget to check-in so you don't waste time at the airport, tag your luggage and leave it at the airport counter and have your boarding pass printed or on your cell phone, more details HERE.
With the new rates you can take up to 1 carry-on suitcase 8 kilos with measurements of 35cm wide by 25cm deep and 55cm high, plus one personal item (schoolbag, wallet or similar) of maximum sizes of 35 cm wide by 20cm deep and 45cm high.
You can also pay for preferred seats later to get off the plane earlier for $8 if you do it with time when doing web check-in, otherwise the cost increases.
Ecuador LATAM Market Menu
The menu in Ecuador is made up of the following categories and products (You can click on each image to enlarge it and read the details.).
Coffee shop
A classic Juan Valdez coffee starts at $1.50 just like the Nature's Heart flavored tea, if we add a banana muffin or a classic black in combo it comes out for only $3.50. If we think about airport prices, it's cheaper.
Drinks and Children
La Hielera is the drinks section and the Coca Cola, Sprite, Refresh juices or a Guitig cost all $2.00. Also Nutri juice and Toni chocolate milk in a carton for the children and a combo with a sandwich, more peach juice and some cookies for $7.50. Compare the prices of something like this in a cafeteria in the waiting rooms ;). The sale of alcohol will be given later, for the second version of Mercado LATAM magazine in Ecuador until the sales permits for them are fulfilled.
Sandwiches and Wraps
The most forceful of the menu are the sandwiches and wraps, those who start in $6 with The Traditional Visking Ham, dutch cheese and cream cheese until $7 for one gourmet turkey with parmesan bread, Dutch cheese, butter with paprika and dried tomato dressing. They also thought of vegetarians by offering a wrap with mustard, Honey, spinach, candied onion, lettuce, arugula, sauteed red pepper and zucchini $6 the fruit salad for $4. Eye that the gourmet, the vegetarian and the fruit salad will only be available on flights of more than 2 hours, bone only for Galapagos and equally only to Galapagos you can ask them to heat the sandwich.
I find that a pernil sandwich would have been a nice more Ecuadorian touch, but maybe later they could implement it.
There are also combos of wraps and grape juice for $7 o de $9 turkey gourmet with a Strawberry Tropical. If you compare them with El Español, if they are more expensive, but with a cafeteria in the waiting room…?
Sweet
For those who love sweets there are also options from $1.00 by a maniac, Chips Ahoy by $1.50 o de $3 up by snickers, M&Ms, Haribos, KitKat or the most expensive, a bar of organic Pacari chocolate 65% cocoa by $4.50. Prices close to a supermarket.
snacks
Tortolines or some Lays potatoes for $1.50 or up a few Kiwas for $2 up to the $3 by Cream & Onion Pringles or a Go Nut Shell! Nuts. There is also the combo option of some Pringles plus a Coca Cola for $4.50.
These are the options and we hope to be able to try them soon to be able to tell you how delicious the menu alternatives are and how the on-board service performs on flights as short as Cuenca or Guayaquil from Quito..
if they try them, Don't forget to tell me how you liked the different options and above all, if your ticket cost less than before.
✈️ Exclusive Benefits for Readers
Search here for hotels ALL over the world at the best price.
Very interesting market – Latam, we would like to participate with our products: Choco- blueberries; Chocopinas, Chocouvillas and Chocolate sugar free. Factory in Quito, please help us with contact.
Thank you for sharing your experience and observations., I agree with you,
Gulliver expeditions is a company that operates in Peru and Ecuador. If so, let's see the difference in tourist promotion, in service and product. If there are many advantages of the neighboring country and if it is necessary to improve a lot in the service to tourists, such as minimizing the waiting time in immigration, highlight local cultural motifs in tourist sites and not charge VAT in hotels
nice to meet you were. Yes, you have to improve a lot, potential we have left, but you have to know how to exploit it.
dear readers,
The last friday 14 of July, I had the opportunity to fly with Latam on the UIO-GYE-UIO route, leaving on the flight of the 6:30 and returning in the 22:30, in my opinion the average occupancy was 95%, on board I could notice that there are points of sale for credit cards (data fixed) and each seat has a magazine with the same content exposed in this issue by Nicolás, in neither of the two sections was a sale of the products made, the crew members mention "Latam market" and request that if they are interested they ring to be attended to at their seat, but they don't insist anymore, which I think is excellent, I could see that my travel companions reviewed in detail the magazine with the products, but no one dared to buy one, including me, in my personal case, in the first section it was very early and I preferred to wait until I was on land to enjoy my full breakfast, and in the second case he was already satisfied with food, I don't think the prices are high, I think that if at any time the hunger is unbearable I will encourage myself to buy one.
Now, this is supposed to lower ticket prices, and they do it like that, but not as i expected, the reduction has been more or less $10, As a customer, my first analysis is that the candy that was previously offered cost $10!!, well we know it doesn't work like that, however if you spend the same 10 of the discount on a “La lunchbox”, you will certainly eat better than before, but remember that: you have no checked baggage or seat selection, for me, this particular trip those parameters were not important, since it was business, but if my trip is tourism, sure if they will be important and I think the investment exceeds the $10 to have checked baggage and seat selection, I think this will depend on the reality of each traveler.
Hello Jorge, Thank you very much for your detailed report on Mercado LATAM. It is important what you indicate about the cost, a greater reduction was expected yes, but also the tax conditions in Ecuador make it difficult to have lower prices as has happened in other countries.
Let's see how this evolves and if the others also adjust their rates to adapt to this new concept..