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KAYAK expands its presence in Latin America, the world's leading travel search engine, is expanding its presence in LATAM by launching a Spanish language site which will be available in the United States and in 14 new territories including Puerto Rico, Dominican Republic, Costa Rica, Ecuador, Venezuela, Guatemala, Panama, Uruguay, Honduras, The Savior, Nicaragua, Bolivia, Haiti, Paraguay. This enlargement, will involve marketing investment efforts so that the new markets fully understand how the travel tool works.
«Desde que KAYAK se lanzó en los mercados más grandes de Latinoamérica, we have received many requests from various Spanish speaking countries that did not have a dedicated site, y ahora estamos atendiendo esa necesidad expandiendo nuestra presencia para ellos», Nicholas Scafuro said, Vice President of KAYAK LATAM. "At the same time, “The launch of the Spanish version will bring the Latino audience in the United States closer to our tool”.
In addition, KAYAK has launched a new website and mobile app design to help make searching for trips even easier.. New redesign offers a more user-friendly experience, along with fewer ads, faster results and modernized visuals used throughout the website and mobile app.
In addition to a more agile design, The new app includes easier access to filter and sort travel options to provide travelers with the information they need to make the right decisions..
«Nuestro nuevo diseño de sitio web y móvil se centra tanto en la optimización de la experiencia del usuario como en el diseño, todo con el objetivo de hacer aún más fácil y divertido usar KAYAK», Scafuro said.. «KAYAK busca en cientos de sitios de viajes para proveer a nuestros usuarios con información, por lo que es crítico que presentemos la información de una manera que sea lo más simple posible para que la gente compare sus opciones y elija lo que funciona mejor para ellos».
The above information may include statements that are considered forward-looking.. These statements represent the current trial, are subject to uncertainties, They are not guarantees of future performance, and may not be up to date if conditions change. Actual results may be different.
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