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Avianca is not bankrupt, These were the words of CEO Anko van der Werff during a press meeting held in Bogota.
With the aim of denying or clarifying information that has circulated in the media and social networks, as well as implement transparent administration, the new CEO of Avianca Anko van der Werff and CFO Adrián Neuhauser, They held a meeting with Colombian and international media in order to clarify all the doubts that the current situation of the airline has generated..
In this context and as the only specialized and Ecuadorian media, I was part of this important event for the airline that has the objective of strengthening its communication around the Plan Avianca 2021.
In a press meeting that lasted more than 1 hour and half, transcendental issues of the current and future of the airline were addressed.
Given the very high amount of information that was generated with questions from all participating media, you better hear it yourselves. The audio is long and I uploaded it to YouTube, but very important to know in detail the situation and future of the almost centenary airline Avianca.
The audio
If you don't want to hear all the material, Here I leave a summary of the most important points of the meeting with the media.
Outstanding
- Avianca Holding is not bankrupt or in the process of entering this judicial process.
- It has improved 20 points punctuality.
- There are 5 pillars that will define the future of Avianca:
- The simplification of the fleet.
- Rethink the route network.
- Strengthen the financial situation.
- Divest in some parts of the business.
- Improve customer service.
- The airline is not in bankruptcy protection and does not plan to do so.
- With United forces will be unified to be more efficient, have more capacity, flights and routes.
- Differentiated lower cost rates will be generated, starting in September in Ecuador and October in Colombia.
- United and Kingsland want to invest 250 million dollars in Avianca.
- The initial objective is to enhance the operation.
- The airline will be "rethought" and it is a good time to do it coinciding with the 100 years of the company.
- Avianca Ecuador is doing very well and there is potential for growth in the market in and from the country.
- Ocean Air and Avian were never part of Avianca Holdings.
- New potential routes in Mexico are analyzed, Brazil, Central America, Argentina and others from Bogotá and other mini Hub.
- A reconfiguration of the interiors of the short and medium range fleet is being evaluated to increase the number of seats for smaller or growing markets.
- The current fleet, after the sale and departure of aircraft already announced, It will also be evaluated with the objective of unifying it.
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