The majority shareholders of both airlineíneas jointly announce that Viva marketíto form part of the same holding company that Avianca Group International Limited (Avianca Group), and that Declan Ryan, founding partner of viva, will addíto the board of directors of the new group, contributing all his expertise in the world of aviationón.
Possible incorporate usón of the rights to control the operations of Viva on Colombia and Perú to the Avianca Group holding companyá subject to all necessary regulatory authorizations being requested and obtained in the countriesíits what así is required.
Avianca and Viva part of the same group
This means that, until I buy themñías they request and obtain said authorizations, control - and administrationón- from Viva in Colombia and Peruú not to beá part of the same holding, and to that extent Viva operations continueán competing with the líneas aéareas that are part of Avianca Group in all countriesíses where both groups have a presence. in addition, as long as the authorizations are not obtained, the way users, providers, employees and entities relate to the different airlinesíI want to continueá being the same, maintaining your internal and external processes, así such as its own sales channels and customer serviceón to the customer as we know them todayía.
In the future, subject to supply the tránecessary measures and that the competent authoritiesí authorize it, shareholders consider that both groups of líneas aéareas mayíto be part of the same holding, maintaining their respective brands and strategies.
“This new and sóread aerol groupíyou want to benefitíto customers by having a m cost structureás efficient to allowíto offer prices atún málow s, además of a network of routes that promoteíto direct connectivity between destinations, a strong loyalty program and friendly, efficient service in line with the needs of today's traveler. Además, butía a Colombia y a Latinoamérica a new and strengthened competitor sustainable over time, encouraging both players to remain relevant in the Latin American market”, commentó Roberto Kriete, main shareholder and chairman of the Board of Directors of Avianca.
I decided itón to unify economic rightsóassets of both groups in the same holding company is then takenéIt's the biggest crisis in the history of the industryéarea -generated by Covid-19- what an obligationó to the airíto adapt to new ways of flying and strengthen their operations to meet challengesíthe futures. under that stage, paípeople around the world have seen the need to create airline companiesíneas sólied and sustainable that allow guaranteeing and strengthening connectivity toénational and international area and, at the same time, create value for the consumer.
“Este es un díto important for Viva since it is the perfect scenario to continue with our growth and expansion strategy.ón, holding the flag of inclusionón aéreal and strengthening our company. Además, If in the future the authorities approve the managementón of both groups in the same holding company, boostá that the transportation marketéreo keep growing, promoting low rates for users and a good service with the best punctuality, brinjalágiving everyone the opportunity to fly to many destinations around the world. Así same, to beá a source of generationón of skilled employment, giving más and better job opportunities for current and future employees, así How to continue positively impacting Colombia's connectivity, to the kingsón and economic developmentópa's friendís” aggregateó Declan Ryan, founding partner of viva.
Sumágoing back to the above, if all relevant authorizations are obtained, both Avianca and Viva countíeven with a financial profileás stable to allowíto accelerate investmentón, innovación and growth.
