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For the fourth year in a row, LATAM was chosen by passengers as the Best Airline in South America in the World Airline Awards of Skytrax.
The international air transport qualification organization Skytrax announced within the framework of the Paris Air Show 2023. In the opportunity, LATAM also received recognition as Best Airline Staff in South America; the latter, for second consecutive Year.
The awards of Skytrax They are considered the “Oscars of aviation”, and attract great interest from the industry. In this edition, more of 20 million passengers over 100 nationalities voted in the survey that was applied between September 2022 and may of 2023.
Best airline in South America
“We thank our clients for these important awards. We have focused on improving our products and services, and that is why we are very proud to offer the best air experience in South America. Too, and the most important, I want to dedicate this award to our team. It's your tireless efforts, “It is his unwavering dedication and relentless pursuit of excellence that has propelled us to this notable recognition.”, said Paulo Miranda, Vice President of Clients of LATAM Airlines Group.
While, Edward Plaisted, Skytrax CEO, added: «We are delighted to see the return of LATAM to the World Airline Awards 2023, and its sustained success as Best Airline in South America and Best Airline Staff in South America is a fabulous achievement for the LATAM community.".
Caring for the passenger experience
These recognitions are based on the role of different teams within LATAM concerned with delivering a careful and consistent onboard experience throughout the entire process of interaction with the brand., from choosing the flight to baggage claim.
In the case of LATAM, Some of the relevant aspects of the matter that are being addressed are:
- Renovation of cabins and incorporation of new aircraft with a focus on the comfort and quality of the seats, along with the best entertainment system in the region.
- Service on board: return of courtesy service delivery on domestic routes. Renewal of food service on regional and long-distance routes, adding attributes of local culture in gastronomy and with sustainability at the center of the strategy.
- Empowerment and customer relationship programs focused on empathy and personalization of each interaction.
- Investment in digitalization of the customer experience with emphasis on self-service technologies inside and outside the airport.
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