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La International Air Transport Association (THERE IT IS) announced the launch of its new global passenger safety campaign titled “Save a Life, Not a Bag” (save a life, not a suitcase).
This initiative seeks to raise awareness among travelers about the critical importance of not attempting to remove carry-on luggage during an emergency evacuation., a practice that puts the survival of everyone on board at risk.
The campaign has the support of the main global aviation regulators, including the European Union Aviation Safety Agency (EASA) y la Federal Aviation Administration (FAA). The message is strong: in response to an evacuation order, passengers must follow the crew's instructions, leave all your belongings and quickly go to the nearest useful exit.
«Save a Life, Not a Bag»
The launch of this initiative responds to an alarming increase in cases in which travelers stop to collect their suitcases or, even worse, to record videos and take photographs in the middle of an emergency. This dangerous behavior has been recorded in numerous videos that circulate on digital platforms..
«Taking suitcases during an evacuation is not a minor problem. Every second counts. “Even carrying just one bag can affect the safe evacuation of everyone on board.”, warned Willie Walsh, CEO of THERE IT IS.
For his part, Florian Guillermet, CEO of EASA, He recalled that the aircraft are certified under extremely strict evacuation standards and that the crews receive exhaustive training to maximize survival opportunities.. Nevertheless, for this system to work, Passengers must do their part.
As part of the campaign development, THERE IT IS commissioned a survey backed by human behavior experts of frequent travelers in four key markets (USA, United Kingdom, United Arab Emirates and Singapore). Results revealed worrying gaps in passenger knowledge:
| Evaluated metrics | Survey result |
| Passengers who claim to know what to do in an evacuation | 80% |
| Passengers who answered correctly that they should leave everything behind | 61% |
| Passengers who believe that evacuation takes 3 minutes or more | 38% |
| Passengers who know the actual evacuation standard (90 seconds) | 18% |
| Travelers who admit they could carry luggage despite instructions | 10% |
The study also showed that the 60% of respondents would be less likely to try to retrieve their luggage if it had, from the first moment, your essential documents and valuables.
Physical hazards in the cabin
Baggage claim in an emergency introduces multiple risk factors that can transform a controllable incident into a tragedy.:
- Road blockade: Slows the flow of people in hallways and obstructs access to emergency exits.
- Loss of mobility: Prevents passengers from having their hands free to move forward or help others.
- Damage to evacuation infrastructure: Rigid corners or suitcase wheels can puncture inflatable escape slides, disabling that exit for the rest of the occupants.
- Injuries: Bulky objects can cause falls or bumps to other passengers in the rush to exit..
Preparation before takeoff and landing
The campaign includes audiovisual material developed together with specialists in human behavior, using surreal imagery and exaggerated settings to create a memorable impact on the audience.
THERE IT IS recommends industry operators promote preventive safety habits, such as ensuring that passengers keep their identity documents, passports, money and essential medications kept in your pockets or directly on your body before takeoff and landing.
The five golden rules of the campaign for passengers are:
- Pay attention to the crew's instructions.
- Leave all the luggage behind.
- Do not film or take photographs during the emergency.
- Keep moving constantly toward exits.
- Quickly evacuate the plane.
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