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Gol uses facial recognition for check-in, This was announced by the Brazilian airline in an official statement sent today 12 May 2017.
In the statement, the airline indicates that it is the first airline in the world to use this technology in the check-in process from its Mobile Application, from which with simple steps, Users will be able to register their faces with the help of the camera built into their phones, this way on future flights with a simple click, The system will automatically recognize the user and carry out the check-in process according to the normal procedure. This new technology that is within the airline's continuous improvement process, It is available for national and international flights and also joins all the check-in options that the airline has implemented in recent months, where the Twitter check stands out, where a BOT takes care of the entire process by just sending a tweet to the official account of @VoeGolOficial.
Statement in Portuguese
GOL is the first airline in the world to offer check-in via facial recognition on your cell phone
The service, chamado Selfie Check-in, can be used by all customers from next month
Sao Paulo, 12 May of 2017 – GOL Linhas Aéreas Inteligentes announces the launch of Selfie Check-in, pioneering feature in the world that uses facial recognition to check-in on the company's mobile app. To use, All the customer needs to do is register their facial biometrics, without the need to include any other additional data. On your next flights, Check-in can be done on the app only with the customer's facial recognition.
Available for domestic and international flights, the new tool, which is in the testing phase, is aligned with the company's constant innovation process in the use of technologies in services and also in offering excellent service, focusing on customer needs.
“The facial recognition service is the result of continuous investments made by GOL to internally develop modern technologies that guarantee a better travel experience for all our passengers.”, explains Paulo Palaia, GOL Technology Director. “The novelty combines efficiency and high technology, facilitating an essential process for boarding and the day-to-day life of customers who choose to travel with the company”, concludes the executive.
Beyond the mobile app, GOL customers can choose different online channels to check in in advance, like computer, tablet and cell phone. The company also offers the possibility of checking in via Twitter, which works through the exchange of private messages (DMs), made by a BOT.
«O Selfie Check-in reinforces GOL's new momentum, One of its objectives is to value people's time, with services that offer even more agility and practicality, recognizing the customer as the central focus of our business. More than following trends, We innovate to deliver value to our customers through technology», says Maurício Parise, GOL Marketing Director.
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