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Ultra Air celebrates its first year of operations achieving a 8% of participation in the domestic market national and 14% in the destinations you fly to.
More of 12.000 flights made in 17 routes to and from 10 main cities of the country, more than one million eight hundred passengers transported, 354 direct jobs, more of 1.200 jobs between indirect and induced, and one rate reduction of 13% in the destinations that it currently operates, are some of the main milestones reached by Ultra Air in its first year of operations, Fulfilling the promise of connecting more and more Colombians, by boosting the airline and tourism industry and benefiting the final consumer.
First anniversary of Ultra Air flights
Its permanent strategy of discounts and promotions through its own channels, in addition to its direct connection with travel agencies, has allowed Ultra Air reach a 8% of participation in the national domestic market and 14% in the cities that it currently operates, thus demonstrating the need for an actor in the market that would energize the sector and revive the model low cost that many users around the world prefer.
In this first year, the orange airline maintained an occupation above the 80% in their flights. The most requested destinations by Colombians continue to be the beach ones with Cartagena, Santa Marta and San Andres, followed by Medellin and Bogota. Ultra Air has a network of more than 230 connected travel agencies and more than 1.000 trained agents.
They stand out more than 50 thousand passengers of transported groups and in terms of cargo, more of 280 tons transported.
High-flying projections for the second year
For managers and investors Ultra Air, 2023 it will be a year of consolidation. The company hopes to open new routes to more cities in Colombia, increase frequencies, expand the aircraft fleet to stay with 10 and mobilize three million passengers. Similarly, continuing with its expansion plan, this year plans to venture into the international market, for which it has been evaluating possibilities in markets such as Venezuela, Ecuador, Dominican Republic, USA, Mexico, among others.
“Our bet is to continue growing, we want to double our operation and start with international routes. Nevertheless, there is concern about factors such as the rise in the dollar and the price of fuel, that end up impacting the cost structure and rates, and other macroeconomic variables such as inflation and interest rates that, we wait, do not end up curbing consumption in relation to travel and transportation”, shaw expressed.
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