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During online launch event, the airline in formation Ecuadorian Airlines officially presented its logo and corporate image. Ecuadorian press photo.
Possibly, the launch of a brand and above all the paint your planes They are one of the most awaited events by the aviation lovers and general public when there is a new airline in formation.
In this way, for several months there has been speculation about what the corporate image would be like, logo and painting of aircraft Ecuadorian Airlines, this mystery was solved 29 april 2021.
During an event held online and more the airline's social media coverage, we could see how this image will be, logo and more details that I share below:






What do you think of the corporate image of Ecuatoriana Airlines?
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Congratulations, to those who recover the aerial identity of Ecuador. However people(many) They don't know what the Boeing is 717, so much that they will be confused that they are new planes. This plane has already been discontinued for several years and they only fly 144. Because no other type of more modern aircraft was seen. Example. Embraer 170-190. I congratulate once again the effort and I hope to be part as a founding partner.
Hello, Marcelo, everything goes through cost issues, a 717 versus un Embraer 170 it is cheaper in maintenance and in rent.
What will be the destinations?? There will be international destinations?
Initially, only domestic flights.
The image of Ecuatoriana Airlines is very sober , good work by Spiga and excellent intervention by Jose Luis Iturralde successes and good flight. Excellent Crew….!
In my opinion, I think the typeface was based on the old Ecuatoriana de Aviación from the latest version of 1996 a 2000, although it has given it a new touch, dynamic and timely; as sound recommendation, if management wants it, instead of putting the hummingbird, It would be better to put the traditional "E" but with a modern and original touch, to give a little more prominence to the new airline. The truth is that it is a good start for the airline in training such as Ecuatoriana Airlines. Greetings
Very nice the new livery (Livery) Ecuadorian inspired by hummingbirds. Something that was already mentioned is that it would operate with Bombardier Dash Q400 and Boeing equipment 717, however in the graph of the aircraft shown are not Boeing 717 sino Fokker 100.
Yes, The airline already sent me new images with the correct 3D.
I think of the hummingbird in yellow, blue and red
Very nice corporate image, striking and colorful. It reminds us a bit of the fantastic colors of the old B707 fleet of Ecuatoriana de Aviación.
So that I also like it, It was not what I expected but the most pleasant thing is the hummingbird.
greetings Nicholas, I'm not an expert in graphic design…but if he did not know that it is the image of an airline, the logo is confused with a fish…! Just google stylized hummingbird and wonders appear on the net…! In the aircraft proposal, the third green tone does not have a good contrast !! Beyond the image I wish success and the new airline and that users are the true beneficiaries
I agree.
I spent looking at the liveries in detail and I think it would look better if the hummingbird was not mixing the colors yellow and white because both are confused, it wouldn't be a bad idea to redesign the logo (even if it costs $$) and make it less geometric, more curves on that hummingbird.