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The airline Air India presented his new corporate image, logo and paint for your aircraft within your business transformation, What do you think?
Air India has presented a new corporate image that will be officially launched in all its media and platforms in December 2023. The new image is more modern and elegant although many will complain about the so-called "euro white". The new logo and paint show a design that features a palette of deep red, eggplant, golden reflections and a pattern inspired by the chakras. Air India's new slogan is "India's airline", and reflects the airline's commitment to excellence and customer service.
This refresh of Air India's image is symbolic of the airline's renaissance, which was founded in 1932 by the Tata group, and is the oldest airline in the India.
History of Air India
Air India was founded in 1932 by the Tata group as Tata Airlines. The airline began operating with a single aircraft, un biplano De Havilland Puss Moth, who was flying between Mumbai and Karachi. In the following years, Air India expanded rapidly, and in 1947 became the national airline of india.
Air India has played an important role in the development of home nation. The airline has helped connect India to the world, and has facilitated the transportation of people and cargo globally.
The Indian airline giant has fallen on hard times in recent years given conditions of increasing competition in one of the world's largest passenger markets., but since 2017 when the government approved the privatization of the airline, your finances and plans have evolved. Finally, for him 9 October 2021 sold the 100% of the airline and also of the low cost Air India Express to the Tata Group for more than $2.3 billions of dollars, in one of the most important transactions in the history of the country.
Air India's new look is a symbol of the airline's renaissance. The new image is modern, elegant and represents the values of India from the eyes of the new owners of the airline, that will seek to reposition this important airline in all the markets where it operates and significant international growth is expected thanks to new aircraft orders.
What do you think of the new image of Air India?
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