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With many markets recovered and exceeding pre-pandemic figures, USA wait for 2027 receive more than 90 million annual visitors.
Chris Thompson, President and CEO of Brand USA, the country's leading tourism marketing organization and main sponsor of IPW 2024 de la U.S.. Travel Association, has held its last press conference after more than a decade of service. While the inbound tourism industry in USA continues to show remarkable resilience, Brand USA prepares to further elevate the country's position as a top tourist destination.
The challenge of 90 millions
«There is a clear resurgence of enthusiasm for traveling, with the United States leading the way in long-distance arrivals», Thompson stated.. «And although retiring is bittersweet personally, the industry is strong and Brand USA is well positioned, which gives me the confidence to step aside.".
Last year, the country received almost 67 millions of visitors who spent 213.000 million dollars in tourism-related activities within the United States, which represents an increase in 28% Over the previous year. Visitor arrivals from India have already surpassed levels of 2019, and the following countries are expected to do so in 2025: Australia, Brazil, Canada, France, Germany, Italy and the United Kingdom.
Recent research from Brand USA shows that the United States is the most desired destination, ranking first among potential international travelers to Brazil, Canada, China, Japan and Mexico. It is worth highlighting the increase in the intention to visit the United States among Chinese visitors, which began to increase towards the second half of last year and reached its highest level in March 2024, with a 55%.
It is expected that USA receive 90 millions of visitors who will spend 279.000 million dollars annually for 2027, objectives established in the National Tourism and Travel Strategy of 2022. The latest forecasts from Tourism Economics indicate that around 78 Millions of visitors will arrive in the United States by the end of 2024, and spending by international travelers is expected to grow 74% Come in 2023 and 2027.
Brand USA aims to attract consumers in a new way, taking advantage of the world events that will take place in the United States in the coming 3-4 years, like WorldPride in Washington, DC, the 100th anniversary of the Route 66, the world cup FIFA and the Summer Olympic Games 2028 on The Angels.
"Brand USA's commitment to inviting international travelers to the United States is a key reason why the country remains the most desired tourist destination in the world", Thompson stated..
At the end of the press conference, Todd Davidson, Chairman of the Board of Brand USA and CEO of Travel Oregon, welcomed Fred Dixon, the new president and CEO of Brand USA. Dixon, who is currently the CEO of New York City Tourism + Conventions, will take the helm of the organization 15 July 2024.
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