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More than 853,000 annual flights to USA, during IPW 2025, Brand US highlighted the importance of aviation for the development of tourism in the country.
Brand USA, the United States destination marketing organization and primary sponsor of the U.S. IPW. Travel Association, presented in Chicago a bold vision for the future of international travel to the country. Among the key announcements, highlights the launch of the new global tourism campaign “America the Beautiful” and a significant boost in international air connectivity.
The importance of aviation in the United States grows
For the aviation industry, the news is especially encouraging. On 2025, international air connectivity to USA continues to expand. More than 853,000 non-stop flights in 1,683 routes, connecting 249 cities in 262 airports around the world with 84 US airports. on 74 cities
but the truth, is that connectivity does not stop there and even more new routes are expected this year. These new connectivity opportunities include::
- Air France: Orlando – Paris
- Aer Lingus: Nashville – Dublin
- United: San Francisco – Adelaide
- Zipair: Houston – Such
- Copa Airlines: San Diego – Panama
- Salt Lake City – Seoul
- Alaska Airlines: Seattle – Roma
This year, they are launching 44 new non-stop routes from 26 countries, which will contribute more than 1.6 million additional seats at US gates. This expansion underscores the commitment of Brand USA and its partners to facilitate air access to the country, thus boosting tourism and the economy.
«America the Beautiful»: new campaign
The new “America the Beautiful” campaign, to be released in August, seeks to revive interest in travel to the US. and remind global visitors of the richness, warmth and diversity of its destinations and its people. Fred Dixon, President and CEO of Brand USA, He emphasized that “there has never been a better time to explore the beauty and energy of the USA.”. UU., which remains the most aspirational long-haul travel destination in the world». This campaign will be supported by a dedicated digital center, AmericaTheBeautiful.com, that will use artificial intelligence to personalize and improve the traveler experience.
A decade of global events 3 milestones
Brand USA also highlighted a defining decade for travel to the United States, marked by global events and national anniversaries. The push is already underway with the Club World Cup this month, followed by the Ryder Cup in New York, Super Bowl LX in California and the FIFA World Cup in the summer of 2026. What's more, EE.UU. will host the Summer Olympic and Paralympic Games in Los Angeles in 2028 and the Winter Olympics in Salt Lake City in 2034. The Men's and Women's Rugby World Cups will also be held in the United States for the first time.
These events, along with the centenary of the Route 66 and the celebration of America250 in 2026, promise to attract large numbers of international visitors, which will undoubtedly result in a significant increase in demand for air travel.
In the fiscal year 2024, Brand USA's marketing initiatives generated 1.6 million additional international visitors, almost \$6 billion in additional visitor spending and supported nearly 80,000 American jobs.
These efforts produced $1.7 billion in federal tax revenue, state and local, contributing to a total economic impact of almost $13 billion across the country.
With the continued expansion of air connectivity and an agenda packed with world-class events, The future of international travel to the United States looks brighter than ever, offering great opportunities for the aviation industry.
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