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Hoy 9 May 2018, Viva Air Peru celebrates its first anniversary since its start of operations as the first low-cost airline (low cost) From Peru, with main base of operations at the Jorge Chávez International Airport in Lima.
The newest of the airlines belonging to the Irelandia Aviation aeronautical group, leadered by Declan Ryan with the main one Ryanair in Europe, Tiger Airways en Asia, Allegiant in the United States and those belonging to the Viva Group: VivaAerobus in Mexico, Viva Air Colombia (before VivaColombia) in Colombia celebrates its first year of operations and has quickly managed to position itself in the market, although below initial projections.
Viva Air Perú first year
When the airline started its domestic flights in Peru, it expected to transport more than 700 thousand passengers in its first year, but the numbers fell short of the goal.
Competition, difficulty in growth due to infrastructure problems at Peruvian airports and low profitability on some of the initial routes, made Viva Air Perú close its first year having transported 467.667 passengers, a 33.19% fewer people transported than initially expected.
Despite fewer passengers transported than expected, The number is greater than 450 thousand passengers that were planned to be transported in the first year after the closure of routes that did not represent income for the company.
With ultra-cheap rates from $18 dollars per section, The airline managed to regulate the Peruvian market and observe reductions in them up to a 70% cheaper since its arrival. With these prices and despite not meeting its first objective, The airline is already in fourth place in offered capacity according to OAG.
in just 1 year, Viva Air with the 8% managed to position itself on LC Perú with the 7% and other smaller ones on the market, but still behind Peruvian Airlines with the 12%, Avianca Peru with the 13% and LATAM Peru with the 49% Of capacity. Regarding market share, The airline occupies sixth place with the 2,61% from the cake.
With the incorporation of new aircraft, Viva Air Perú does not have much room for growth within the Peruvian domestic market., leaving few high-demand or attractive destinations to explore and in others, Only the increase in frequencies could allow the fleet to increase.
Initially, The airline's destinations were from Lima to Cusco, Arequipa, Piura, Iquitos, Tarapoto, Trujillo and Chiclayo, while from Arequipa I flew to Tacna and Cusco. As the months go by, the cities of Trujillo, Tacna and Chiclayo lost their first low cost due to the points explained in previous paragraphs.
Now, with a domestic market with growth restrictions, The airline's sights are set abroad and the first destinations have already been confirmed. Viva Air Perú from Lima has been authorized to fly to Quito, Guayaquil, Bogota, Medellin, Cartagena, Saint Andrew, Peace, Santa Cruz, Buenos Aires, Salta, City of Panama, Balboa and Caracas, all with a daily flight on Airbus A320 aircraft.
Other options are analyzed, such as the creation of a HUB at the Santa Rosa Regional Airport in Ecuador on the northern border of Peru to carry out flights to Tumbes and other border airports thanks to the benefits offered by the Ecuadorian government such as JET A1 subsidy.
Viva Air Group
The Viva Air Group as a whole has 13 planes, with a firm request for 50 planes that will begin to arrive in South America in the coming months. with these planes, Growth is expected and little by little the airline's plans for the region have become known..
Among them is the increase and opening of new routes in Colombia that were left by the transfer of aircraft to Peru and also the opening of new international routes and the expected return of the Bogota route – Quito.
The opening of new subsidiaries is also the next step and the creation of Viva Air Ecuador, Therefore, in the coming months we will learn more about the routes that this new member of Viva Air will operate in the country in the Middle of the World..
Finally, at the end of April, The airline presented Félix Antelo as its new CEO, with a long career in the aeronautical industry; served as CEO of LATAM Airlines Peru, Commercial Manager in Ecuador; Commercial Director in Argentina; Vice President of International Sales in Chile and Brazil.
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Yes, I think that for next year we still have to see from which airport, Quito or Latacunga, since there is a big difference in costs between one and the other.
I hope they start operating from the equator soon
a few months to 1 year I would say.