Fly to suit you, Avianca's new fare structure

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Avianca Holdings presents its new tariff structure called Fly to suit you, which are designed for the traveler to choose how to fly.

Adapting to the new conditions of the regional market and the growth of competition, especially in the low-cost segment – low cost, Avianca has implemented a new fare strategy since September.

Starting with the Ecuadorian domestic market as a pioneer of the region, for sales from 24 of September, users will find different rate options, each with its restrictions and benefits that can be selected to suit each user., which under no circumstances implies a change to a low cost operation or model.

With the implementation of these rates, an average reduction of the 20% at cost of air tickets and thanks to the positive results of the Ecuador operation, The country was chosen as the starting point for this new stage of the airline that seeks to increase its income, diversifying its services.

Fly to suit you

The new Avianca Holdings rates starting in Ecuador, and by November they will reach the Colombian market and later to the rest of the countries and even on international flights, They have interesting differentiators from the competition, remembering that airlines like LATAM Airlines, Iberia, Aeromexico and others, They already apply what is known as branded fares, a global trend.

Initially divided into 5 sizes (tariffs), S, M, L, XL y XXL, They adjust to the "size" or needs of the passengers, emphasizing that the onboard food service will be maintained in all rates and cabins, as well as current entertainment options, ruling out for the moment a process of reconfiguring seats.

Subsequently, The XS Rate will be implemented, which will be currently known as "Super Promo".

The new Branded Fares allow us to preserve the current experience and service that consumers are accustomed to in the airline, with service on board, access to more than 10 VIP rooms, modern fleet, but with levels that adjust to each traveler.

With Vuela tailored to you, Avianca stops applying the traditional way of selling with Fare Families on domestic flights and adapts to market demands, where each user can choose the necessary attributes as checked baggage, Seat selection, change of itinerary, etc. Being able to pay less, if you need less.

Tarifa S

Designed for practical and light flying. Includes carry-on baggage and LifeMiles mileage accumulation.

• Customers who do not need luggage in the hold.
• They do not require changes.
• lowest price.

Rate M

Designed to fly with a little more and choose a chair. Includes hand luggage, LifeMiles mileage accumulation, preselection of chair and luggage in the hold.

• Corporate or tourism profile.
• Usually no changes required.
• Need luggage.

Tarifa L

Designed to fly with a little more and choose a chair. Includes hand luggage, LifeMiles mileage accumulation, chair preselection, luggage in hold, preferential chair, refunds and itinerary change.

• Requires flexibility.
• Corporate and Elite Client.
• Differentiated flight experience.

Tarifa XL

Designed to fly with a little more and choose a chair. Includes hand luggage, LifeMiles mileage accumulation, preselection of chair and luggage in the hold.

• Superior experience.
• Greater capacity in hold luggage.
• Executive cabin.

XXL fare

Designed to fly with a little more and choose a chair. Includes hand luggage, LifeMiles mileage accumulation, chair preselection, luggage in hold, preferential chair, refunds and itinerary change.

• Boarding and preferential experience.
• VIP room entry.
• Preferential on-board menu.
• Priority luggage tag.

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