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The ultra low cost airline (ULCC) largest and fastest growing in South America, JetSMART, celebrated in Quito its second year of operations connecting Ecuador with Peru, at a commemorative event that brought together authorities from the sector, travel agencies and media.
Within the framework of the event, The airline highlighted the progress achieved in the country during these 2 years, transporting more than 80.000 passengers on the route Quito – Lima. For this new year, the company plans to add 42.000 additional passengers, thus consolidating its presence in the region.
The company, which is part of the South American aeronautical ecosystem with subsidiaries in Argentina, Peru and recently Colombia, seeks to capitalize on an ambitious fleet plan that will transform its operational capacity in the short term.
Jetsmart Celebra 2 years in Ecuador
in addition, highlighted his contribution to strengthening air connectivity, more than 80 routes in South America, contributing to bringing travelers from the region closer together and promoting new mobility and tourism opportunities.
During his intervention, Veronica Marambio, Commercial Manager of International Markets and Regional Development of JetSMART, highlighted the potential of the Ecuadorian market for the airline.
«Today we have 50 planes, but around the corner, on 2 O 3 years, we are going to have 100 and those 100 We have to put planes to fly somewhere. There are opportunities on our side to put planes into flight and we are looking for that match with the different destinations that could host that opportunity..
JetSMART started operations from Ecuador toward Lima in march 2024 and, since then, has driven a significant change in air connectivity with direct routes from Quito toward Lima and connections to destinations such as Santiago, Buenos Aires, Cusco, Arequipa, Cajamarca, Chiclayo, Tarapoto and Piura.
On 2025, the airline was recognized in the Sustainability category during the annual Health event & Safety, organized by the Chamber of Commerce of Quito. The recognition highlighted his project “Biodiversity in the Air”, an initiative that promotes the conservation of regional ecosystems through the dissemination of emblematic species of South America, represented on the tails of their planes.
One of the pillars of the airline's growth is the massive incorporation of aircraft. With a current fleet of 50 planes, The projection is to double that figure in a period of two to three years until reaching the 100 units. This increase in capacity forces the company to look for new markets and delve into routes where the Ultra Low Cost model (ULCC) can generate a real impact. In this way, the analysis of new opportunities in Ecuador stays open, constantly evaluating the "match" between available destinations and the capacity of aircraft to generate profitable and sustainable operations.
For 2026, JetSMART also celebrates relevant milestones at the regional level: 10 years since its creation and 9 years of operations in South America. In this period, The airline has established itself as one of the fastest growing companies in the region.
The airline's strategy also involves making difficult decisions based on operational efficiency. After trying a fourth frequency and evaluating the performance in places like Guayaquil, The company has chosen to reinforce the routes that already work well with their respective connections, allowing planes to fly where demand and market maturation demand. This flexibility is key to keeping costs down, allowing the operation to focus on efficiency without distractions that could raise final passenger prices.
Inside the conversations about the future in Ecuador, the name has emerged Cuenca as an emerging destination with high potential. The capital of Azuaya is emerging as an attractive alternative due to its lower operating costs compared to the main airports and its growing fame as a tourist and architectural hub.. Following the example of successful routes such as Trujillo in Peru, where the airline managed to capture a market that previously depended exclusively on land connections or transits in Lima, A possible international connection with Cuenca could energize the south of the country.
Nevertheless, so that new destinations materialize, JetSMART highlights the importance of joint promotion. The airline's business model focuses on offering low fares and efficient operation, but the development of international demand requires a coordinated effort by local authorities and tourism organizations. Without active promotion of the destination abroad, It is difficult for an airline to develop a new market on its own, especially when the main objective is to maintain a cost structure that does not punish the user's pocket.
Finally, The regional horizon expands towards the Caribbean and the north of the continent. With the start of domestic and international operations of JetSMART Colombia, The possibility of connecting Ecuador with high-demand destinations such as Punta Cana and the Colombian Caribbean opens (Cartagena, Santa Marta or San Andrés). The final objective is to integrate the South American network, encouraging not only the departure of Ecuadorian travelers, but also positioning cities like Quito as first-rate gastronomic and cultural destinations, taking advantage of its privileged geographical location and unique attributes.
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