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LATAM Airlines Group recently raised its rating from three to four stars in Skytrax, an international certification that evaluates the quality of airline service worldwide.
With this result, LATAM becomes the only airline in the history of Latin America that has reached this level, in a system that compares airlines from different regions under the same standards.
Skytrax is an independent organization specialized in evaluating the passenger experience in the airline industry.. Your star system, that goes from one to five, is based on in-person audits carried out by experts, those who directly observe how an airline works in real operating conditions. Achieving four stars means meeting high and consistent quality standards, both on land and on board, and maintain them sustainably over time.
LATAM has 4 skytrax stars
These audits consider different moments of the trip, like airport processes—check-in, boarding and ground care—, the lounge experience, onboard service, the comfort of the cabins and the interaction of the equipment with the passengers. The evaluations are carried out following a standardized guideline, which allows airlines from around the world to be objectively compared.
“LATAM reached 4 stars in the Skytrax World Airline Star Rating, becoming the first airline in Latin America to achieve this global standard. Our vision is clear: elevate every ride and compete at the highest global level. This recognition, based on independent audit, validates a consistent experience. Thank you to our clients and teams for making it possible”, stated Paulo Miranda, Vice President of Clients of LATAM Airlines Group.
Among the aspects that Skytrax What stands out to raise the ranking is the consistent improvement of the travel experience in all its stages, from digital interaction and airport processes, to in-flight service. In the airport field, The evaluation considered improvements in check-in, attention and experience in lounges, together with greater consistency in the service standards offered to passengers regardless of destination.
During flight, Skytrax recognized advances in connectivity, cabin comfort and design, both on routes within the region and on long-haul flights. Among the highlights are the new Business Suites cabins, inspired by South American landscapes and equipped with fully reclining seats, HD screens 18 inches, USB charging ports and individual doors, that raise levels of privacy and comfort.
Onboard connectivity was another factor considered, allowing passengers to navigate from their personal devices during the trip. Skytrax also rated LATAM Play, the airline's inflight entertainment system, available on all flights, which offers access to a catalog of movies, series, music and other content from personal devices.
Investments in experience
This recognition is a reflection of an investment strategy aimed at continuing to improve the customer experience. In recent years, the group has announced structural projects, among which the retrofit of the Premium Business cabin stands out for approximately US$360 million, the implementation of Wi-Fi in the long-haul flight fleet (Wide Body) with an investment of close to US$60 million and the development of the new Comfort cabin, which includes around US$100 million. These initiatives consolidate a proposal focused on comfort, connectivity and customization, reaffirming the vision of LATAM to compete at the highest international level and offer a modern and consistent experience at every stage of the journey.
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