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The second Ecuadorian airline in domestic market share is celebrating its anniversary, LATAM Airlines Ecuador complies 15 years flying in Ecuador and connecting the country to and with the world with the great network of destinations of the LATAM group.

According to the analysis of Ecuadorian commercial air market of the year 2017, LATAM Ecuador is the second airline in market share, reaching the 30.9% of seats offered on domestic flights and occupying fourth place with the 10.6% participation in international flights.

In what was last year, The airline, especially in your domestic operation, showed better results and thanks to government impulses such as the Open Skies policies and JET A1 jet fuel subsidy, the outlook has improved and this year 2018, the airline will have several news for the Ecuadorian market.

As we already anticipated, the airline has the clear intention of starting flights to Blanket and Coca, plus also increase its number of weekly frequencies towards Galapagos. LATAM Ecuador is aiming high at the Ecuadorian market and even potential new international routes would be under study.

History of LATAM Ecuador

LATAM Airlines Ecuador (THERE IT IS: XL ICAO: LNE) has a relatively short history in the country, but that generated significant growth for the Ecuadorian air market since its arrival. This airline was legally established in July 2002 and start international commercial flights on 23 april 2003, anniversary day that we celebrate here today.

Previously known as LAN Ecuador as a trade name and AEROLANE S.A. (National Airlines of Ecuador S.A.) as legal name, provides freight forwarding service, mail and passengers combined on its approved domestic and international routes.

The share capital of LATAM Ecuador is divided by HOLDCO Ecuador S.A with the 45% of the shares and LAN PAX GROUP S.A with the majority shareholding with the 55%. The main base of operations of the airline is at the José Joaquín de Olmedo Airport in Guayaquil and with a second HUB at the Mariscal Sucre International Airport in Quito..

In the beginning, LAN Ecuador flights were on the routes that the airline managed to concession and that were previously operated by the disappeared Ecuadorian Aviation and that's how he started flights to New York, Santiago de Chile and later Madrid.

already in the year 2007, the airline manages to become part of the global alliance of airlines oneworld alliance after unifying processes, systems and technologies with the other subsidiaries of the holding within the parameters required by the alliance.

Six years after its start of international flights and by then already flying to Miami and Buenos Aires, the airline was authorized by the National Civil Aviation Council – CNAC to start its domestic operation, that in one way or another, was motivated by the complaints generated by the airlines of the Tame era, AeroGal and Saereo, which indicated that an Ecuadorian airline, to fly international flights and compete fairly in the market, should also operate cabotage.

That's how he 6 april 2009, LAN Ecuador starts domestic flights with the route Guayaquil to Quito, flying with 7 daily frequencies from Monday to Friday and 4 on weekends operating with the smallest of the holding company's fleet in those years, el Airbus A318.

Los Airbus 318 were later replaced by 6 largest aircraft Airbus A320, since the demand and behavior of the Ecuadorian market indicated that growth was necessary and also 4 boeing aircraft 767-300 were registered in Ecuador with HC plates- in order to comply with the requirements of the authority and Government that sought to rationalize the use of the jet fuel subsidy only for planes duly registered and domiciled in Ecuador.

During the year 2014 and due to reduced demand on domestic and international flights from Ecuador, the airline is forced to reduce its offer in all its destinations and to change the fleet once again. In that opportunity, los Airbus 320 were replaced by the current 5 Airbus A319 for domestic and international operation.

From this point to now, the airline and the other Ecuadorian, they have lived ups and downs in their operation, with difficult times due to the country's economic problems, but since the year 2017 the market has stabilized with clear signs of improvement, so the airline has made a strong commitment to Ecuador and new destinations such as Manta and Coca are in the sights, plus the increase in flights to Cuenca, Guayaquil with the new sixth plane and the request to increase frequencies to Galapagos.

LATAM Ecuador news

as we indicate, the airline has clear plans to grow in Ecuador and even, new international routes would be in the airline's plans to enhance its operations and importance within the group's subsidiaries, region and also become strong in the face of competition from other airlines that see opportunities in Ecuador to grow or start new subsidiaries, as is the case of the Viva Air Group who has seen the country's potential and has concrete plans.

one way or another, it can be said that LATAM Ecuador and Avianca-Ecuador, have taken advantage of the gaps that the state-owned Tame EP has left in recent years, where the latter has closed routes and even reduced its domestic and international supply. with this scenery, where the main airline in the market has lowered its position, is that they have found a niche to exploit and an unsatisfied market stimulates their growth plans.

In order to contribute to domestic and international connectivity, for this 2018, LATAM Airlines Ecuador has planned, if the Government authorizes the frequencies, start flights to the main airport of the Amazon El Coca and to the main airport of the Province of Manabí, Eloy Alfaro de Manta.

In another phase of its growth plan in domestic flights, there are plans to increase its flights to Galapagos where it flies to San Cristóbal and Baltra. The intention of the airline is to be able to operate more than 10 frequencies that are not currently being operated and thus boost its presence in Galapagos and support the country with an increase in tourist arrivals. For this, a seventh plane would add to the domestic fleet of the airline.

In the medium term and before the imminent departure of the Boeing 767-300 del holding, LATAM Ecuador would start operating Boeing aircraft 787 with Chilean registration on its international long-haul routes.

destinations

The airline's destinations are currently as follows:

• domestic:
  • Quito
  • Guayaquil
  • Cuenca
  • San Cristobal
  • Baltra
• international
  • Lima
  • Santiago de Chile
  • Buenos Aires
  • New York
  • Madrid

Fleet

The LATAM Ecuador fleet is made up, today, for 6 airplanes and growth is expected in a few months 7 planes:

• Airbus A319-132 HC-CPR
• Airbus A319-132 HC-CPJ
• Airbus A319-132 HC-CQU
• Airbus A319-132 HC-CPZ
• Airbus A319-132 HC-CPY
• Airbus A319-132 CC-CYL

further, the airline operates 3 boeing aircraft 767-300 with CC registration- in rotation in Lima, New York and Madrid. Until about July this year, Some LATAM Ecuador long-haul flights will be operated by airplanes Airbus A330 de Wamos Air in dry lease mode.

New Executive Directorate in Ecuador

A new director assumes the leadership of LATAM Airlines Ecuador. This is Daniel Lang., Civil Industrial Engineer with extensive experience in the aeronautical industry.

“Aviation is the industry of connectivity and as LATAM we are proud to be the airline of the region and connect Ecuador with Latin America and the world.. In these 15 years are more than 18 millions of passengers who trusted LATAM to transport their dreams and for them we will continue to fly in Ecuadorian skies, under the highest levels of punctuality, security and service of the country”, commented Daniel Leng, the new Executive Director of LATAM Airlines Ecuador.

Daniel has led projects of great importance for the LATAM Airlines Group, and today assumes the challenge of leading the growth of the operation of LATAM Airlines Ecuador.

Technical data

Airline	LATAM Ecuador (THERE IT IS: XL, ICAO: LNE)
Fleet	6 fixed planes plus others 3 in rotation
destinations	5 nationals, 5 international
Base principal	José Joaquín de Olmedo International Airport.
secondary basis	Quito Mariscal Sucre International Airport
Web page	www.latam.com

Statistics and data

• +340 thousand hours of flight.
• +4billion miles redeemed.
• +700 thousand tons of transported cargo.
• +18millions of people have flown.
• +150 aircraft movements.
• +800 Ecuadorians make up the operation in Ecuador.
• +5 thousand hours of corporate volunteering.
• +1000 children have fulfilled their dream of flying by plane.
• +800 million invested in fleet.
• +100 million invested in technological solutions.
• Most punctual airline in national and international flights with the 90% compliance.
• Main air operator for the transport of Ecuadorian flowers to the world.

a very special flight

Within the framework of the anniversary 15 of LATAM Airlines Ecuador, I participated in a particular and very emotional flight between Guayaquil and San Cristobal in Galapagos, where all the passengers got great surprises.

After a family initiative and in coordination with the Marketing department of LATAM Ecuador, Ernesto Ferretti got a big surprise minutes after taking off from the José Joaquín de Olmedo International Airport. on this flight, he met his cousin-sister, who I haven't seen for more than 4 years and just on his birthday.

An incredible surprise that took them to Galapagos so they could celebrate their birthday together, at the same time that LATAM Ecuador also celebrates its anniversary.

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