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Recent cases of bankruptcy of major airlines have taught us that in aviation, those who do not evolve or adapt, misses.
Taking Charles Darwin's theory of evolution as a reference, inspired in Galapagos, where he discovered that species evolve, They adapt and change in the face of new climate challenges, environmental and competition to survive over time, we can apply it very easily to aviation.
Year after year we have seen how important airlines or other smaller ones, announce their respective cessations of operations suddenly leaving hundreds of thousands of passengers on the ground and thousands of people unemployed.
In recent times we have seen the closure of (without a specific order and others flying bankrupt like Alitalia):
- Thomas Cook
- Wow Air
- Germania
- Fly bmi
- blue Eagle
- XL Airways
- Avianca Brazil – Argentina
- Air Berlin
This phenomenon that seems to become more common in recent times, It has several possible explanations that revolve around the non-evolution and adaptation of these airlines..
The arrival of new competitors, especially from the category low cost, have caused many traditional airlines to lose market given the prices generally, cheaper than a legacy operation with fewer benefits to the passenger.
In this context, traditional airlines have had to adapt and evolve by offering new concepts closer to a low-cost category, without becoming, only offering greater competitiveness to strengthen these companies and maintain their market share.
A) Yes, Airlines that have learned from their environment, evolving and following the market trends where travelers seek to tailor their flights, cheaper, have managed to sustain themselves financially and those that have not, they have disappeared.
Those that have disappeared did not manage to evolve in time, They realized too late that they had to change, Their structures were very heavy, their conditions of inefficient operation unprofitable or they simply opposed the change thinking that their way of flying for years would remain with their loyal customers.
Too, External factors greatly affect the industry, which is highly vulnerable, such as the price of oil., new forms of travel that compete with air transport, economic crisis in the countries where they operate or an excess of supply with a demand that does not grow at the same rate, They are the sum of factors that also play a part in stopping them..
Those that remain have achieved this thanks to also having great financial support from large aeronautical groups., lo que nos hace pensar que el futuro estará tal vez solo en aquellas aerolíneas pertenecientes a millonarios grupos aéreos y que pequeños proyectos nuevos o actuales estarán destinados a dejar atrás su “herencia genética” en la historia o unirse a ellas.
And you, what do you think?
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