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The airline alliance founded in 1997 Star Alliance, announced that it will establish a management office and center of excellence in the city of Singapore this year.
This decision was made by the Board of Directors., made up of the CEOs of the 26 member airlines, who considered that a new center of excellence is an important step in positioning the Alliance to deliver on its post-Coronavirus strategy and to remain innovative, resilient and agile.
All businesses are reimagining a post-pandemic world fundamentally changed by COVID-19 and disruption associated with global networks, the economy and livelihoods of many. One consequence of the global reaction to COVID-19 has been the destabilizing effect it has had on aviation..
This decision to prepare the future of the Alliance was made in that context..
Indeed, Star Alliance will maintain two centers of excellence at an international level, in accordance with the global character of the Alliance.
The Singapore Office will complement the traditional Frankfurt office, Germany and will focus on advancing its digital customer experience strategy. Two members of the Alliance, Lufthansa and Singapore Airlines, have established innovation centers in the city, another advantage for the Alliance to continue its pioneering innovations in digital customer experience.
Singapore was selected based on criteria studied, such as access to innovation and global competitiveness. Singapore has also been ranked by the World Bank as the easiest country to do business in and has been ranked as the most competitive country in the world multiple times..
About Star Alliance
The Star Alliance network was created in 1997 as the first truly global airline alliance, based on a global customer value proposition, worldwide recognition and hassle-free service. since its creation, has offered the largest and most complete network of airlines, centrándose en la mejora de la experiencia del cliente a lo largo del viaje de la Alianza. Las aerolíneas miembro son: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPT, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines y United.
Total, the Star Alliance network currently offers more than 12.000 daily flights to almost 1.300 airports of 197 countries. Star Alliance connecting partners Juneyao Airlines and THAI Smile Airways offer more connecting flights.
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