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Avianca officially presented their new uniforms, a collection that mixes elegance, comfort and pride of belonging to the second oldest airline in the world.
The process began by listening to collaborators, whose recommendations became the main inspiration for the design. With these bases, the renowned designer Juanjo Oliva, with 25 years of experience, led the creative proposal together with Robert Duke, Avianca cabin crew and winner of the internal “Design Laboratory” competition. They both added their vision, experience and innovation to give life to a collection that reflects the essence and modernity of the airline.
New Avianca uniforms
The new uniforms will begin to be worn in December of this year and will dress more than 10.000 employees between pilots, crew, airports, maintenance, land operators and personnel Avianca Cargo. This renewal marks a new chapter in the airline's history, Well, the last time the uniformity changed was in the year 2018. further, Old uniforms will be given a second use in comprehensive projects in which the materials can be recirculated and thus minimize their environmental impact..
“Each uniform represents much more than a garment: It symbolizes the history and commitment of those who receive our passengers, They accompany them on their journey and make it possible for Avianca to continue connecting Latin America with the world.. This renewal is a recognition of the professionalism and passion of our collaborators, “True ambassadors of the company and protagonists of our transformation”, Frederico Pedreira, CEO of Avianca.
Details of the new collection
- All uniforms incorporate a blue and red ribbon, inspired by the brand renewal of 2023: the blue that remembers that “the sky belongs to everyone” and the red that honors more than 105 years of history.
- New pieces such as airport veins are included, Overphalds for Challenges, belts, sashes and scarves, designed to provide greater comfort and adaptability to different climates.
- The materials are of high quality, frescos, versatile and easy to care for, thought for all body types and to adapt to each role.
- In footwear, the collection adds moccasins, Heels and tennis, plus iconic boots for maintenance, ground operation and Avianca Cargo.
- For this renovation, more than 282.000 garments, of which the 94% were elaborated with the talent and pride of Colombian hands.
These new uniforms not only represent an aesthetic renewal, but the pride of thousands of collaborators who every day make it possible for Avianca connect millions of people. With this collection, the airline opens a new chapter in its history, reaffirming your identity, its commitment to excellence and its vision to continue connecting Latin America with the world.
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