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The city of Bogota, With Avianca, They launched their Stopover Bogotá program, with the aim of increasing tourism in the capital of Colombia.
Bogota is preparing to transform its main strength—air connectivity—into a powerful tourist attraction tool with the launch of 'Stopover Bogotá: Love at first clue, a strategy of the District Tourism Institute (IDT), In alliance with Avianca, the airline that currently offers the greatest connectivity to Bogota, with a global network of more than 165 routes that connect with 80 destinations in 28 countries.
With the support of the District Development Plan 'Bogotá Camina Segura' and the 'Bogotá Ciudad Aeropuerto' program, The strategy is presented as a high-impact initiative to consolidate the Colombian capital as a mandatory transit destination in Latin America.
Programa Stopover Bogotá
Following the successful program implemented in Panama City together with Copa Airlines, This format is beginning to be replicated in more cities in the region in order to increase foreign tourism.
The proposal is clear: allow international travelers connecting in Bogota stay up to 24 hours at no additional cost on your air ticket and take advantage of your stopover to see the best of the city with special offers on hotels, city tours, restaurants and tourist packages offered by local travel agencies through the website Visitbogota.co.
In this way, Bogotá is linked to a global trend—known as “Stopover”—that capitals like Lisbon are successfully adopting today., Dubai and Istanbul, among other. “With Stopover Bogotá we want more travelers to take advantage of their stopover to discover our city., enjoy their diversity and take a story that inspires them to return. We want a scale to become a tour of La Candelaria, In a lunch with ajiaco flavor, In one afternoon in Monserrate, or on one night enjoying the Bogota culture. What was lost before, Today it can be an experience that boosts the economy and strengthens the image of the city.”, indicated the director of the Bogotá Tourism Office, Andres Santamaria.
Why Bogota?
The El Dorado International Airport, more than 355.000 operated flights and 45 million passengers mobilized in 2024, It is today the main air connectivity center in Latin America. From their tracks they take off and land flights to 57 international destinations and 45 nationals, being a strategic hub between South America, North America and Europe.
Nevertheless, according to data from the Great Traveler Survey 2024 of the District Tourism Observatory, the 95% of international passengers in transit do not leave the airport. Con Stopover Bogotá, The city seeks to reverse this trend, activating express stays that boost the local economy, strengthen the image of Bogota as a destination and increase tourist spending per visitor.
On 2024, Bogota received more than 14 million visitors, of which 1.871.956 They were international tourists, evidencing a growth of 8,7% compared to 2023. Tourism generated about 7 billions of pesos and more than 106.000 Monthly jobs, consolidating itself as a key economic engine for the city.
Hotel occupancy reached an average of 61,4% And the daily expense of an international tourist was approximately 100 Dollars. All this reaffirms that Bogotá has the infrastructure, Talent and experience to become a competitive short scale destination.
Stopover Bogotá: a city experience even for 24 hours
Through packages designed by certified local operators, travelers will be able to enjoy tours such as:
- Bogota in 24 hours: visit to the historic center, museums, gastronomy and shopping.
- Flavors of the capital: Experience in market places and local restaurants.
- Bogotá natural: Routes through the hills, Gardens and green spaces within the city.
Each experience seeks to show that Bogota It's not just one point of passage, but a city that falls in love from the first moment. Tourists will be able to find the special discount offer offered by the city on the official tourism portal Visitbogota.co.
With this strategy, At least it is expected 472.000 passengers opt for the Bogotá Stopover between July 2025 and December 2026, generating income from the order of 40 millions of dollars in tourist spending alone. Likewise, Income from airport rate higher than the 21,2 millions of dollars.
Avianca, Allied airline of Stopover Bogotá
Avianca, the airline with the most complete route network in Colombia and one of the largest in the region, will be the ally of the Stopover Bogotá program. Hoy, The company connects the Colombian capital with more than 40 international destinations and more 20 nationals. Every day, operates more than 240 flights to and from El Dorado International Airport, transports more than 32.000 passengers, of which 18.000 approximately they travel in connection via Bogotá, which reflects a city that has become a hub par excellence.
In its initial phase, and through the network of routes Avianca, The strategy will be focused on 7 priority markets: Lima, Madrid, Miami, Guayaquil, Mexico City, Buenos Aires and Sao Paulo. The District Tourism Institute, for his part, will carry out an international promotion strategy. With this initiative it is expected that for the second semester of 2025 The total number of travelers leave the airport is close to the 72.000, generating an impact on the local economy greater than the 6 millions of dollars.
“At Avianca we have had more than 105 years connecting to Bogota, what is our house, with Colombia And with the world. Therefore, It is an honor for us to be part of projects like Stopover Bogotá, which are fundamental to lay the basis of the future of the city with tourism as a development axis, so that those who have a scale in the city see the immense attraction they have and want to explore it, while waiting for their next flight. To make this a reality, It will be very important to continue working with all actors so that El Dorado International Airport has efficient processes on the air and land side., and thus support the economic development of the capital”, say Frederico Pedreira, Avianca's CEO.
Stopover Bogotá is not only a tourism promotion strategy, It is a vision of the city. An invitation for the world to discover in 24 HOURS EVERYTHING Bogota has to offer: history, gastronomy, culture, until, entertainment, nature and unique experiences in shopping tourism, among others. It will be love at first clue that will motivate them to return again..
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