Avianca presents new seats for INSIGNIA class

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Avianca, airline belonging to Open Group, announced an important update in its premium service proposal with the evolution of INSIGNIA by Avianca.

This experience Business Class, available on aircraft operated flights Boeing 787 towards Europe and New York, progressively incorporates improvements focused on comfort, gastronomy, on-board entertainment and personalized attention.

New seats for Business Class INSIGNIA by Avianca

As a fundamental part of this investment plan, The company confirmed that as of 2027 will begin the implementation of a new cabin that will include suites designed to offer a greater level of privacy and comfort to long-haul travelers.

The commitment to revitalize the premium product responds to a vision focused on the demands of the long-distance customer. In accordance with the directive of the airline and the Open Group, These actions seek to consolidate global standards within the international network.

​«In Grupo Abra, of which Avianca is part along with Gol and Wamos Air, Each passenger is always at the center of our strategy and this is demonstrated in the continuous growth of both the members of our loyalty programs, that already exceed the 48 millions. We continue to invest in our customers to offer an increasingly better experience, and that is why INSIGNIA materializes that commitment, bringing world-class standards to our long-haul flights », said Adrián Neuhauser, CEO of Abra Group.

​In line with strengthening the service, more of 850 cabin crew completed the Business Class Specialist program, training focused on excellence, etiquette and hospitality to standardize customer service.

For his part, Gabriel Oliva, President of Avianca, highlighted the relevance of these changes within the corporate strategy: «These initiatives are part of an ongoing work to transform the travel experience of our customers. Beyond specific elements, They reflect our commitment to offering a differentiated experience, for excellence in service, with a more personalized experience, and consistent standards throughout the network».

Key innovations of the INSIGNIA experience

The renewed proposal of the business class covers various fundamental pillars in the traveler experience, both on board and in ground infrastructure:

• Comfort and well-being: Inclusion of Meridian headphones with active noise cancellation, pajama and slipper sets made by the Maaji brand, and a new amenity kit designed by Mola Sasa with personal care products from Loto del Sur, inspired by the community of artisans of Chimichagua.
• Gastronomic offer: Signature menus created by renowned chefs Álvaro Clavijo (El Chato) and Rafael Buitrago (Elvia Barichara), presented on new tableware. What's more, Home Burgers options are added to departures from Bogotá and Medellín to Europe, together with alliances with Castello Monte Vibiano for routes from the European continent.
• ​Land experience: Preferential attention through the dedicated dialing space INSIGNIA by Avianca Check-In at El Dorado International Airport in Bogotá, access to exclusive VIP rooms and complementation of the benefit with the Magno status of the LifeMiles program.
• Connectivity and entertainment: Expansion of the in-flight entertainment catalog and progressive progress in the installation of Wi-Fi throughout the network fleet.

​Regional consolidation and renewal of VIP infrastructure

To the evolution in the fleet Boeing 787 long-range product consolidation is added Business Class Americas on all continental routes, standardizing the executive offer on medium and short distance routes.
Likewise, The airline advances in the modernization of its ground facilities.

Among the works announced, the comprehensive renovation of the Sala Gold International at El Salvador International Airport, a space whose architectural concept will be inspired by the geography and volcanoes of the Central American country, integrating local crafts, connectivity and a gastronomic proposal representative of the Salvadoran identity.

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