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Avianca and the local government unveiled the plane Airbus A320 baptized as Surf City El Salvador, which will activate the route San Salvador – The Angels. Avianca press photos
The Government of El Salvador and Avianca unveiled the plane that will carry the Surf City El Salvador brand on the fuselage of the A320 aircraft as a different country promotion mechanism.
The commitment of the Government of President Nayib Bukele to promote El Salvador as a good destination to visit, invest and live keep moving forward, this time, under the positioning strategy of the brand Surf City El Salvador for the market of The Angels, california in USA.
What's more, Salvadoran art can be appreciated by passengers through Illustrator Armando Márquez, who captured several of his designs in the luggage racks and folding tables of the aircraft, inspired by the salvadoran beaches and the differentiating value of the waves through a proposal "surf art”, that transmits a lifestyle of our salvadoran coast.
“We want people to appreciate it, feel identified by the love of the beach and nature, through vibrant colors and representative of the heat of the tropics”, Marquez pointed out, illustrator, plastic artist and surf lover originally from Santa Ana.
the family plane Airbus A320 will travel 2.9 million kilometers and will transport more than 100,000 passengers for a year, on the Los Angeles-San Salvador route, making Surf City known to all travelers who transit both destinations.
“We are making a different promotion bet, bringing the Surf City El Salvador brand closer to other markets. This alliance is key to continue positioning the country through surfing as an anchor bet to connect it with other natural destinations, cultural and historical ”, said the Minister of Tourism, brunette valdez.
Currently, USA represents the main issuing market of tourists to El Salvador with the 60% of total arrivals, being key to continue stimulating the promotion of the country in said destination. The official stressed that this action will have an important impact on the promotion of the country through brand exposure at the Los Angeles International Airport., one of the largest in the United States.
“El Salvador is a key country for Avianca operations. Only in our high season, covering from December to January, we moved to more than 2 million Salvadorans in the 19 routes we operate. This demonstrates our commitment to the local market and the preference of salvadorans to fly with us.. We are sure that through Avianca more people will know what El Salvador has to offer in terms of Surfing and tourism," said David Alemán., director of Avianca for Central and South America.
What do you think of this special painting dedicated to El Salvador?
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very beautiful pound, I like that they also painted the interior to give it atmosphere, I wish they did that with the other countries, It would be very nice and it would represent each country in which Avianca has a presence., It would be a bit like the Ecuadorian liveries but not as big just to be representative. Good post.
Agree, it would be nice to see planes with themes from each country.