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Despite the recovery, the industry sightseeing will continue to lose billions throughout the 2021.
OBS Business School conducted the research report 'Tourism at the end of the pandemic', in which different aspects of the sector are analyzed such as, for instance, How is the 'new tourist normal' developing??, Also, what will happen to tourism in the near future?? or what will it be like to travel after the pandemic?
Economic uncertainty and the still lack of official and agreed protocols on a global scale (despite laudable European initiatives such as the passport COVID), They could well generate science fiction future forecasts that are not very real or applicable..
About, Jorge Tuñón, Collaborator of OBS Business School and producer of the analysis, highlighted that in 2020 the sector lost 2,4 billions of dollars and this year the losses would be between 1,7 and 2,4 trillions, that is, between 1,9 O 2,7 % of world GDP.
What's coming for the tourism industry?
One of the first concerns for most of the countries in the world, but above all for those most dependent on tourism it is: How to recover tourists after the devastation of COVID-19? Travelers today do not perceive tourism in the same way.
People were enjoying tourism models that have democratized the market, but we will have to see if they are able to survive the pandemic. This is the case of low-cost aviation and the accommodation model through digital intermediation platforms such as Airbnb.. Precisely, a good part of the homes offered on these platforms, mostly located in urban centers, They began to be marketed as long-term rentals due to the absence of travelers.
The traveler of 2021 you don't just have to get used to it, but will be demanding in demanding compliance with sanitary measures and social distancing (especially indoors). What's more, will bet more on local tourism, with a profile, Specially in 2021, mainly national, in stays often shorter and with a family nature.
Equally, a more rural or natural profile can be foreseen, with a tendency to move away from the large crowds of yesteryear, as well as a traveler with a purchasing power greater than that of pre-pandemic seasons since now only those who can afford it travel due to the socio-economic effects., That is to say, we can talk about a tourist of higher quality and average spending..
Definitely, to be in the leadership of post-pandemic tourism, Countries not only need traditional ingredients as people, landscape, Beaches, climate, Lifestyle, and infrastructure, but much more.
luxury tourism: Is it still a way for the sector to recover??
While tourism is not expected to reach its traditional levels until 2022, There is hope that what remains of the 2021 The indicators begin to show that the industry is beginning to strengthen.
From Ostelea, Tourism Management School affirm that this year will not be like those before the pandemic for the industry, because the requests and needs of tourists have changed, as well as the conditions for traveling. For a start, all companies in the sector, including airlines and hotels, They must guarantee optimal hygiene conditions to avoid contagion and there is already talk of a Green Digital Certificate that facilitates the mobility of travelers within the European Union or a COVID-19 Passport to leave or enter from Latin America.
And the proliferation of mobile applications to manage trips, low-cost tickets and the popularization of destinations that were exclusive in the past, have made it - almost nowhere in the world- be inaccessible to the common traveler. Yes in the past, luxury all-inclusive hotels prevailed, Now what prevails are luxury experiences, those that can offer a differential factor at any price.
To understand a little more about the segment, It is said that this is one that involves high costs in exchange for the maximum level of comfort, first-class services and exclusive accommodations. The luxury tourist seeks rewarding experiences, in which they can disconnect their mind and delegate the task of management, reservations and purchases from third parties. This does not imply long distances or long journeys: luxury rural tourism is a reality, with sustainable options in the middle of nature, nearby destinations and spaces designed to offer maximum comfort.
You have to be clear: Although it is true that luxury tourism will do its part, The final stabilization will depend on the advance or contraction of the COVID-19, of the biosafety measures that are necessary and the adaptation to the new realities that this entails. We are in the middle of a paradigm shift and only time will tell how the test is passed., in addition to the need to advance rapidly in vaccination.
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