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Moving forward with its plans after purchase and merger with Hawaiian, Alaska Airlines presented new paint for the Boeing 787 and also, new destinations.
Alaska Airlines is accelerating its future as a premier global airline, growing, flying further and delivering the high-level experience our customers already know and love. In these plans, The airline announced the launch of two new direct routes to Londres Heathrow y Reikavik, Iceland, from its growing base in Seattle starting next spring. They have also unveiled Alaska's stunning global exterior design that will be displayed on our growing fleet of up to 17 wide body aircraft 787 Dreamliner, Part of a new global experience that bears Alaska's name.
New image and alaska routes
«With these bold initiatives, We accelerate our vision of connecting our customers to the world. We are taking advantage of this moment to redefine international experience and raise it. And we are doing it with the same unwavering approach to security, the care and performance that has always defined us. I am very proud of how our people continue to excel and deliver as we advance these initiatives., and there is still more to come".
– Ben Minicucci, Alaska Airlines CEO
Flights to London and Reykjavík will begin operations in spring 2026. They are the fourth and fifth of at least 12 intercontinental destinations that we will serve from our local airport in Seattle to 2030. Register now at alaskaair.com/london to be the first to know about flight times and when you can book tickets on alaskaair.com later this fall.
Seattle-Londres
We will offer a daily service all year round to the British capital, one of the most sought-after international destinations and business markets, on our wide-body aircraft 787-9, which has 34 Closed suites with totally reclining seats in the Business class. The Seattle-London route is popular among business and pleasure travelers that yearn for First Services and Comodities on board. London is the largest intercontinental market since Seattle, more than 400 passengers traveling between the two vibrant cities every day.
As a gateway to Europe, This daily flight will connect customers across the West Coast to London and other destinations served by Alaska's extensive partner network.. In addition to those in the Pacific Northwest, This new service will also provide customers in the states of Alaska and Hawaii with connectivity to a highly desired market with convenient schedules.. The route offers an alternative for those looking for more flight times, Greater first -day seats and the possibility of winning and redeeming valuable miles in the award -winning Alaska Fidelity Program. Alaska's expansion into the London market, facilitated by strengthened collaboration with American Airlines and British Airways, presents significant opportunities. These alliances are expected to get deepened over time, offering even greater value and connectivity to consumers.
Seattle-Reikiavik
This route will fly daily during the summer season, when the days are long and bright in Iceland. Alaska will fly the route with airplanes Boeing 737 MAX 8, designed for this type of long range flight. Iceland continues to be a dream destination for lovers of adventure and nature, and Reykjavík will continue to serve our customers as a convenient gateway to the European continent.
New image and painting for the Boeing 787
As we expand to new markets in Asia and Europe from Seattle, We are introducing the first phase of a new global long-haul experience to our customers on the plane 787-9, a brand evolution Alaska reflecting a bold vision for international growth and our commitment to connecting the Pacific Northwest to destinations around the world. Start with the striking exterior design (THE LIBERA), where the name of Alaska remains, but with a completely new look and feel. The 787-9 With the new free free they are released in January. For spring, all Dreamliners in our fleet will display the new design.
The new exterior design of the 787-9 It is inspired by the natural wonder of the Boreal Aurora, a phenomenon that captivates audiences around the world and a well-known experience in the state of Alaska.
- A palette of deep midnight blues and lush emerald greens channels the energy and spirit of the aurora into our brand..
- The flowing aura lines, that are seen in our current main book and in the first cabins, guide the design with light, movement and fluidity.
- We also draw on our heritage, incorporating well -thought details as a striking horizontal strip along the fuselage, a contemporary nod to our classic liveries of the years 70 and 80 that unites our past with our future.
The Native of Alaska in the Alaska and Pualani narrow fuselage aircraft, From and within the Hawaiian islands they do not disappear. They will remain unchanged as essential elements of our brands' legacies and history..
To support Alaska's transformation, will launch a base of Boeing 787 in Seattle that will deploy up to 17 Dreamliner In our global network. In addition to our pilot base 737 existing, We will open a new pilot base to support the operations of the 787 starting next spring. We currently have four Dreamliners in the fleet.
The 787-9 has long -range capacity, Upper fuel efficiency, state-of-the-art technology and award-winning Business Class suites that offer a spacious, fully reclining seat, A screen of 18 inches to enjoy entertainment and a privacy door with direct access to the hallway.
The long-haul Dreamliner experience will be available from the Pacific Northwest when service begins between Seattle and Seoul-Incheon on 12 of September, and on the existing route Seattle-Tokio Narita from 7 of January of 2026. Flights to Rome are scheduled to begin next spring.
The Airbus 330 will remain dedicated to long-haul international flights and US continental flights. to and from Hawaii, operated by Hawaiian Airlines from our second largest center in Honolulu. To improve the travel experience of our clients, We are making substantial investments in the onboard experience over the next few years., which include totally new interiors with updated reclining seats, A new class cabin premium economy and improved main cabin seats. New premium products and services will match the exceptional service provided by our flight attendants.
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