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It's already three airlines who seek to associate, buy or merge with Viva, which is in a complex economic landscape.
History continues to be written around the Colombian airline Viva Air, which is found, according to official statements of the same, in a complicated economic situation generated by factors ranging from the pandemic to local and global macroeconomic conditions.
Three airlines want Viva
The aviation industry in Colombia has experienced significant growth in recent years, driven by increased tourism and foreign investment. Viva Air is one of the leading low-cost airlines in Colombia, that offers flights to national and international destinations at competitive prices. Since its launch in 2012, the airline has increased its fleet and routes, and has been well received by travelers looking for budget options.
In this context, known is the intention of Avianca as first interested, in making an alliance with Viva in the context of maintaining its operation as segment leader low cost Colombian, but uniting economic and growth efforts, but this intention has not progressed due to the refusal of Aerocivil.
The other interested party is JetSmart based in Chile, which presented its interest days ago, for which it would be very convenient to buy it given its current process of creating the subsidiary JetSmart Colombia, which would save many steps, time and money shortening the process, being able to start flights in less time in case of materializing. Despite public information, Viva spokesmen have denied any kind of approach.
Finally and the most recent interested party is the LATAM Group through its subsidiary LATAM Colombia, for now, Specific details of his intentions have not been widely known., but his intention to become Viva and his cattle market is also public.
Regarding the intention of other airlines such as Avianca, JetSmart and LATAM to buy Viva Air, this could be a strategic move to expand its presence in the low-cost airline market in Colombia and Latin America. It is important to note that any acquisition must go through regulatory approval processes and Viva Air shareholder clearance..
¿Qué dice Viva?
la aerolínea se declaró en estado de insolvencia al haber presentado ante las autoridades colombianas un «plan de supervivencia» ante los entes de control con el objetivo de poder renegociar su deuda con proveedores y sostener su operación actual para no verse obligado a suspender sus operaciones.
we will keep updating.
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I think the best thing would be to make the agreement with JetSmart. With Avianca and Latam, only one competitor would be eliminated and the presence of two already strong airlines in the market would grow.. Jetsmart and Viva are very similar in aircraft types, operation, etc. With JetSmart a competitor is not eliminated and it does not affect the user as it would with Latam and Avianca.
I agree, it would seem, at least on papers, that with JetSmart the competition conditions would be better.
Good Morning
Is it true that Viva Aerobus México is requesting routes to Ecuador ?
JIMMY
not request yet, but if, they are in that plan, in fact they are visiting Ecuador.