The city of Bogotaá, With Avianca, They launched their Stopover Bogot programá, with the aim of increasing tourism in the capital of Colombia.
Bogotaá He prepares to transform his main strength —connectivity toérea— In a powerful attraction toolón turníStica with the launch of ‘Stopover Bogotá: First track love’, a strategy of the District Tourism Institute (IDT), In alliance with Avianca, the airíNEA that currently offers the greatest connectivity to Bogotaá, With a global network of Más de 165 routes that connect with 80 destinations in 28 países.
With the support of the District Development Plan ‘Bogotaá Walk safely’ and the program ‘Bogotaá Airport City’, The strategy is presented as a high -impact initiative to consolidate the Colombian capital as a destination of TRáobligated in américh latina.
Programa Stopover Bogotá
Following the successful program implemented in Panam Cityá Together with Copa Airlines, This format begins to be replicated in Más cities of the región in order to increase foreign tourism.
The proposal is clear: allow international travelers to make connectionón and Bogotaá stay up to 24 hours at no additional cost in your ticket toéinmate and take advantage of your scale to know the best of the city with special offers in hotels, city tours, Tur restaurants and packagesíSticics offered by local travel agencies throughés from página web Visitbogota.co.
In this way, Bogotaá It is linked to a global trend —known as «Stopover»— that today they adopt successfully capitals like Lisbon, DubáI and Istanbul, among other. “Con Stopover Bogotá We are looking for más travelers take advantage of their scale to discover our city, enjoy their diversity and take a story that inspires them to return. We want a scale to become a tour of La Candelaria, In a lunch with ajiaco flavor, In one afternoon in Monserrate, or on one night enjoying the Bogota culture. What was lost before, Today it can be an experience that dynamizes the economyíA and strengthens the city image”, indicó The director of the Bogot Tourism Officeá, Andrewés Santamaría.
¿Becauseé Bogotaá?
The El Dorado International Airport, con más de 355.000 operated flights and 45 million passengers mobilized in 2024, It is today the main connectivity center toéevil of Américh latina. From their tracks they take off and land flights to 57 international destinations and 45 nationals, being a hub strategéGico between AMérich from the South, Américh from the North and Europe.
Nevertheless, themselvesún data from the great traveler survey 2024 of the District Tourism Observatory, the 95% of international passengers in TRáNSITO does not leave the airport. Con Stopover Bogotá, The city seeks to reverse this trend, activating statusías exprés that dynamics the economía local, strengthen the image of Bogotaá as destination and increase the TuríStico per visitor.
On 2024, Bogotaá I receivedó más de 14 million visitors, of which 1.871.956 They were international tourists, evidencing a growth of 8,7% compared to 2023. Gener tourismó near 7 billion pesos and más de 106.000 Monthly jobs, consolidánanding like an ECON engineóKey myco for the city.
The occupationóN Hotel reachedó an average of 61,4% And the daily expense of an international tourist was approximately 100 dóhomes. All this reaffirms that Bogotá It has the infrastructure, Talent and experience to become a competitive short scale destination.
Stopover Bogotá: a city experience even for 24 hours
A través packets designñattached by certified local operators, travelers canán enjoy tours like:
- Bogotaá on 24 hours: Visit to the Hist Centerórico, museums, restaurateuríA and purchases.
- Flavors of the capital: Experience in market places and local restaurants.
- Bogotaá al natural: Routes through the hills, Gardens and green spaces within the city.
Each experience seeks to show that Bogotaá It's not just one point of passage, but a city that falls in love from the first moment. The tourists couldán Find the offer of special discounts offered by the city on the Official Portal of Tourism VisitBogota.co.
With this strategy, At least it is expected 472.000 passengers opt for the Stopover Bogotá between July 2025 and December 2026, generating income from the order of 40 millions of dóLares alone in Tur spendingístic. Así same, Income from airport rate higher than the 21,2 millions of dóhomes.
Avianca, aerolíNea Allied by Stopover Bogotá
Avianca, the airíline with the route networkáS Complete of Colombia and one of the más greats of the regionón, to beá The Allied of the Stopover Bogot programá. Hoy, the compañíto connect to the Colombian capital with Más de 40 international destinations and más de 20 nationals. every dayía, opera más de 240 flights to and from El Dorado International Airport, transport más de 32.000 passengers, of which 18.000 approximately traveling in connectionón vía Bogotá, which reflects a city that has become a hub par excellence.
In its initial phase, and throughés of the route network Avianca, Being the strategyá Focused on 7 priority markets: Lima, Madrid, Miami, Guayaquil, City of México, Buenos Aires and São Paulo. The District Tourism Institute, for his part, carryá carried out a promotion strategyón international. With this initiative it is expected that for the second semester of 2025 The total number of travelers leave the airport is close to the 72.000, generating an impact on the economyía local superior a los 6 millions of dóhomes.
“In Avianca we have más de 105 añconnecting them Bogotaá, what is our house, with Colombia And with the world. Therefore, It is an honor for us to be part of projects like Stopover Bogotá, which are fundamental to lay the basis of the future of the city with tourism as a development axis, so that those who have a scale in the city see the immense attraction they have and want to explore it, While waiting for your PRó1st flight. To make this a reality, to beá Very important to continue working with all the actors so that the El Dorado International Airport has efficient processes on the air and earth, y así Support ECON DEVELOPMENTócapital of the capital”, say Frederico Pedreira, Avianca's CEO.
Stopover Bogotá Not only is it a promotion strategyón turnístic, It is a visionócity. One invites usón for the world to discover in 24 HOURS EVERYTHING Bogotaá has to offer: history, restaurateuría, culture, until, entertainment, nature and experiences úNicas in Shopping Tourism, among others. To beá A love on the first clue that motivates youá to return again.
