¿They really are the Hub tourism promoters? We analyze in this delivery the éxito of a connection center and its true benefits for a PAís.
about díAS in one ride, I hold an interesting conversationón referring to Hub and several myths that revolve environment that apparently beíyear to solutionsón for Tur developmentístico of a país.
In this plática we obviously treat the case of Ecuador in particular, Where are we a país smallñor in territory, Big in Poblacación, but close to huge connection centers such as Colombia, Perú and Panamaá.
Within this context, más of an opportunity have orído authorities or representatives of the Tur sectoríStico that Ecuador, To be a Tur Powerístic, dutyíto be a hub in any of its main airports of Quito, Guayaquil it is included Manta.
This Sueñor it has two realities that must be taken into account and above all, Not any país can have a large connection center and that this does not guarantee large núMeros of tourists.
Hub as a promoter of tourism
What it takes to have a Hub
First we will check whaté It takes to have a hub in any país or airport:
- Mercado: a númere important and attractive passengers.
- Airport: a terminal that operational and téCnically offer the facilities for an operationón Hub.
- Aerolínea: An airline is neededínea that has the operating weight (planes), I decided itóCommercial and EconóMica to invest in creationón of a hub in x airport.
Are 3 variables básicas allow us to see that if there is no large and interesting market, not arriveá No airlineíNea who wants to take the decisionón to start a great operationón under the concept.
In the particular case of Ecuador, We have airports in the T -capacityécynical and operational to be able to receive any airlineíNea who wants to start this type of operationón, But the market is missing and following usá missing, At least for many toñm axisás.
myths
Now that we have seen the factors BáSICOS FOR CREATIONón of Hub, where it does not depend only on the intentionón of what exists, but and mainly, from an airplaneíneaíGive the market to start it, Let's see the myths of the famous and highly valued Hub:
- A hub brought máS Tourism: The reality is that tourism arriveá a país with or without hub, provided that this país be attractive, Tenga graduationón turnístic, security and development strategy. Hereí It is important to indicate that for example, Hubs like Panam'sá that moves más de 15 million passengers per year, only close to 3 Millions of these stay in Panamá. There is países like Costa Rica that are más smallñWhat Ecuador in Poblacación, that do not have an airport hub, But that his tráfico origin/destination is a lot máIt's important, Thanks to the importance and strategy TuríStica that has been generated.
- Hub más grande, más tourists: there is no exact rule, but yesí There are cases such as Lima's hub that by the Tur market itselfíhuge stico that counts, the Hub is a plus, but despite that, The percentage of passengers that follow on connection flightsón to those who stay, is still older.
- Airports must be Hub: The airports, in his great majoría, Eastán ready to be, But the market and airline is missingínea.
- Any airport can be a hub: for an airport to become a hub, must comply with all the necessary requirements indicated above, mainly have an airlineínea.
The rom ideaáhow to have solvedá problems or helpá To improve Númere tourists who arrive at a país is not so fácyl or simple as you think about it.
Going down from SueñO, each byeís and city have their reality, where there are many other additional factors to have a hub and in the greatestía case to beá más important to findún más Origin/destination flights (direct) to have many flights from a central point, What is the goal of a hub?.
We are far away from making a hub the airport is beautiful and everything but badly designed at this point the airport is getting too small without taking into account that the tax rates are the most expensive in South America the Quito airport
where the design fails? the size is growing, by the end of this 2020 is inaugurated 30% more space.
Rates are a debatable topic, may be high compared to the region, but it is the only airport built from scratch in South America.