Avianca's new business vision

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Everything isá ready to exit the process Capíleakage 11, so that Avianca presentó cuáthe beingá the new visionón of business.

Avianca announcementó, that after presenting the documentationón additional required, the Southern District Court of New York confirmó su Plan de Reorganización. In this way, the companyñíwaiting to complete with ésuccess of said process supervised by the Court and thusí, emerge from Capíleakage 11 before the end of theñor like an airlineífinancially neaás strong and efficient to ensure your élong -term xito.

With the departure of Avianca of Capíleakage 11, the companyñícountingá with a balance más sólido with less debt and más of USD1 billion of liquidity. The restructuringón financial and operational will allow youá continue repositioning and simplifying your business, while offering its customers a differential offer with más competitive routes and a growing network of national and international destinations.

Similarly, Avianca advanceá in the reconfiguration processón of their planes, así as in the refinancing of aircraft and obtainingón of the financing of its long-term obligations.

Under this visionón, the airínea maintenanceá its differentiating and competitive attributes, which include one of the networks máAm robust sérich Latina and the más big Colombia, the best loyalty program in the regionón, their VIP lounges and exclusive services for your clients.

Business plan

The business plan of Avianca impacts all phases of your operationón, including destinations to serveá, the planes to operateá and the way in which the Companyñíattendá to his clients, being the basis to promote your ésuccess and develop your positionóleadership.

Así, the Business Plan allowsá in Avianca:

  • be an airístable and economical lineómicamente viable,
  • Have a network of routesás robust with a passenger fleet of más de 130 aircraft to serve 2025 más de 200 point to point routes in Américh latina, as travel demand fully recovers;
  • Strengthen a cost structure más reduced to offer better prices to customers, while allowing the growth of the operationón of the aerolínea in new markets;
  • Drive the continued growth of Cargo businesses and its LifeMiles loyalty program, taking advantage of the company's positioningñíhas already achieved in the markets where it operates.

Milestones of the new visionóAvianca number

During 2021, the compañíhas made significant progress in his new visionón in three áKey areas: strengthening the route network, radishñor your product and improvement of your services. Some milestones achieved with ésuccess recently:

  • route network más robust: Ad of 23 new routes point to point in strat marketségics for 2022, including Colombia, Ecuador, The Savior, Guatemala and Costa Rica. Así, Avianca plans to operate más de 100 new routes in the prówe went three toños.
  • Reconfigurationón of his fleet: Incorporate usón of más chairs to offer prices más competitive and increase the núgroup of clients transported. The capacity of each aircraftón will increaseá up to a 20%.
  • Fly to your measure’: Greater flexibility for customers to plan their flights, so they only pay for what they really need.
  • A LifeMiles m programás attractive: Launch of a new accumulation modelón of miles with many más benefits for travelers who are part of the Avianca loyalty program.
  • Better self-service alternatives: Strengthening attentionón to the client in línea, chat service “Vianca” and digital channels so that customers can manage their trip more easily from the application.ón móvile and the Avianca website.

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2 comments on “Avianca's new business vision”

  1. I believe that this new Avianca revival policy, It has shortcomings because historically Avianca has created policies of confrontation with small airlines EJ: Ava against Lance; against RAS; against RAMSA; against TAO; against Magpie; against Aerocondor; against Aerotal; and has always been financially hurt, instead of facing mega carriers of the same category, That's what Regional Avianca is for, o Aerotaxi, o Helicol, or SAM in past days. So the Low Cost and Low Fare policy is of no use to a centenary company like Avianca Holding or Incorporate.. ASD/PHD Aeroespacial.

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