Avianca's new business vision

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Everything is ready to exit the process Chapter 11, so that Avianca presented what the new vision of the business will be.

Avianca announced, that after submitting the required additional documentation, the Southern District Court of New York confirmed its Reorganization Plan. In this way, The Company expects to successfully complete said process supervised by the Court and thus, emerge from Chapter 11 before ending the year as a financially stronger and more efficient airline to ensure its long-term success.

With the departure of Avianca of the Chapter 11, The Company will have a more solid balance sheet with lower debt and more than USD1,000 million of liquidity. The financial and operational restructuring will allow you to continue repositioning and simplifying your business, while offering its customers a differential offer with more competitive prices and a growing network of national and international destination routes..

Similarly, Avianca will advance in the process of reconfiguring its aircraft, as well as in the refinancing of aircraft and obtaining financing for its long-term obligations..

Under this vision, The airline will maintain its differentiating and competitive attributes, that include one of the most robust networks in Latin America and the largest in Colombia, the best loyalty program in the region, their VIP lounges and exclusive services for your clients.

Business plan

The business plan of Avianca impacts all phases of your operation, including the destinations it will serve, the aircraft it will operate and the way the Company will serve its customers, being the basis to boost your success and develop your leadership position.

A) Yes, the Business Plan will allow Avianca:

  • To be a stable and economically viable airline,
  • Have a more robust route network with a passenger fleet of more than 130 aircraft to serve 2025 more of 200 point-to-point routes in Latin America, as travel demand fully recovers;
  • Strengthen a lower cost structure to offer better prices to customers, while allowing the growth of the airline's operation in new markets;
  • Drive the continued growth of Cargo businesses and its LifeMiles loyalty program, taking advantage of the Company's positioning already achieved in the markets where it operates.

Milestones of Avianca's new vision

During 2021, The company has made significant progress on its new vision in three key areas: strengthening the route network, redesign of your product and improvement of your services. Some milestones we successfully achieved recently:

  • More robust route network: Ad of 23 new routes point to point in strategic markets for 2022, including Colombia, Ecuador, The Savior, Guatemala and Costa Rica. A) Yes, Avianca plans to operate more than 100 new routes in the next three years.
  • Reconfiguration of your fleet: Incorporation of more chairs to offer more competitive prices and increase the number of clients transported. The capacity of each aircraft will be increased by up to 20%.
  • Fly to your measure’: Greater flexibility for customers to plan their flights, so they only pay for what they really need.
  • A more attractive LifeMiles program: Launch of a new mileage accrual model with many more benefits for travelers who are part of the Avianca loyalty program.
  • Better self-service alternatives: Strengthening online customer service, “Vianca” chat service and digital channels so that customers can manage their trip more easily from the Avianca mobile application and website.

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2 comments on “Avianca's new business vision”

  1. I believe that this new Avianca revival policy, It has shortcomings because historically Avianca has created policies of confrontation with small airlines EJ: Ava against Lance; against RAS; against RAMSA; against TAO; against Magpie; against Aerocondor; against Aerotal; and has always been financially hurt, instead of facing mega carriers of the same category, That's what Regional Avianca is for, o Aerotaxi, o Helicol, or SAM in past days. So the Low Cost and Low Fare policy is of no use to a centenary company like Avianca Holding or Incorporate.. ASD/PHD Aeroespacial.