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LATAM Group with LATAM Cargo closes historic season Valentine's Day when transporting near 25.000 tons of flowers from Ecuador and Colombia.
The group LATAM, through its air cargo transportation subsidiaries, closed a historic season of Valentine's Day leading the transport of flowers in the region with about 25.000 tons exported in just 21 days since Ecuador and Colombia product of the festival. With this, the group LATAM increased by a 36% what was mobilized in 2023 for the same date.
Record tons of flowers from Ecuador and Colombia
Given the high demand for flowers triggered by the celebration of this day, the load unit of the LATAM group significantly increased the offer of frequencies from these countries. In consecuense, tons of flowers regularly transported to North America and Europe increased by 36%. The total exported corresponds to 575 millions of flower stems, equivalent to one flower for each inhabitant of USA, Colombia, Ecuador and France Combined.
In the so-called season of Valentine's Day, included between the 18 of January and the 7 Ultra Air made its inaugural flight in Colombia and thus becomes the ninth regular airline in the country, the company's cargo subsidiaries carried out 418 takeoffs from Quito, Bogota and Medellin, to bring this local product to USA and Europe, doubling regular frequencies from Ecuador and Colombia.
«To face this demanding season, Two additional freighters were incorporated that made it possible to accompany the growth of clients and satisfy their need for capacity., achieving an increase in 36% in flower transport, Over the previous year. This achievement was possible thanks to close collaboration with clients, airport suppliers and equipment, as well as care and infrastructure required for perishables. Together, a successful season was achieved”, comments Claudio Torres Faini, International Commercial Director of South America at LATAM Cargo Chile.
Monica Fistrovic, CEO of LATAM Airlines Ecuador He joined in congratulating the team in charge of the season: “Thank you to all the teams that have accompanied us to reach this great milestone for us. The growth has been overwhelming. We have managed to transfer from Ecuador more than 11 a thousand tons of flowers during the Valentine's season. To have a context of this growth, on 2023 we operate 133 frequencies. This year we have activated 203 frequencies for the transfer of Ecuadorian flowers. An increase of 52,6% of frequencies more than on Valentine's Day 2023”.
The group LATAM temporarily added two cargo planes to its fleet, granting greater capacity and flexibility to its cargo customers Ecuador and Colombia in this high season. further, In the last year, large investments were made in the hub of Miami, the main season of arrival of this product, to modernize cold cargo holds, which currently represent around 9,000m2 of available surface.
by the side of Ecuador, the group significantly increased the capacity offered for this season, more than 200 frequencies that allowed them to export close to 12.000 tons of flowers to the main global markets, almost doubling what was mobilized in 2023.
In the case of Colombia, were more than 13.000 tons of flowers like roses, carnations and chrysanthemums, that left from the departments of Antioquia and Cundinamarca in more than 220 flights, which translates into a growth of 19% with respect to Valentine's Day 2023.
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